Monetizing and measuring the effectiveness of social media for a business is what every business owner wants.  Well...those that buy into social media at least.   It's easy to get lost in the mix and waste a lot of time without ever figuring out if your efforts were worthwhile, however. I believe there are a few quick steps you can take to prevent this though.  Here are my top 5 tips of how you monetize your social media efforts:  Set goals. You've heard the saying “If you don't … [Read more...]