Tag Archives: pandora

Facebook Premium


Now that I use Facebook more regularly, I started having some ideas for the service—here’s one.

 

Everybody thinks because I’m one of “the Twitter guys” that I must be good at using all social media. The truth is, if I can’t figure an app out in a minute, I usually move on to something else. Too many settings and options frustrate and confuse me. I like making simple stuff because I enjoy simple stuff.

When Facebook first came out, I signed up as soon as I could. Then I made the mistake of heedlessly accepting every incoming request until my account was so busy I couldn’t keep up. On top of that, Facebook added thousands of settings, features, and choices. Whenever I tried to get back into it, I became overwhelmed.

However, now that some former Facebook employees work with me at my new startup, Jelly, I’m using Facebook. Camille actually leaned over my shoulder and helped me go through every setting to simplify my Facebook experience on iPhone. Now I’m keeping up with friends and family on Facebook like a billion other people.

People love Facebook. They really love it. My mother-in-law looks hypnotized when she decides to put in some Facebook time. In general, the ads on Facebook don’t seem particularly useful or engaging. However, ads on the service are universally tolerated because that’s what makes Facebook free and free is nice.

Image representing Biz Stone as depicted in Cr...
Image by None via CrunchBase

Anywhoo, now that I’m using it and thinking about it, I’ve got an idea for Facebook. They could offer Facebook Premium. For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too. If 10% percent of Facebook signed up, that’s $1B a month in revenue. Not too shabby.

It’s a different type of company, but by way of validation, have a look at Pandora’s 1Q14 financial results. Of all Pandora’s revenue generators, the highest growth year-over-year by far (114% growth rate) is in subscriptions—people paying a monthly fee for an ad-free experience. So there you have it. “Fuck yeah.” Right?

https://medium.com/the-biz-stone-collection/47715441d0be

 

 

Branding; Be Different, Not Better


Here’s why being different is a better strategy than being “better” in business.

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Image via CrunchBase

 

Often times being different, and not necessarily “better” can be an effective branding technique and business model.

There will usually always be someone “better” than you, the best way to compete is on a different field.

Facebook didn’t have to be “better” than Myspace, it was different and ultimately won out.

Spotify didn’t have to be “better” than Pandora, it was different and has been crushing it.

 

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Image via CrunchBase

Netflix didn’t have to be “better” than the normal movie-renting systems and now network television, it was different and the people chose it.

If you want to open a pizza-joint right next door to a 5 star restaurant that has won 2 michelin stars, you don’t have to be better (and good luck trying). Be different. They serve $40 entrees, you serve $4 slices. Make yourself authentic and you can succeed.

Monitor your competition and find the gaps. It’s like what Samsung has done against Apple. You don’t have to battle for quality, pick up the people who don’t give a shit about what your competition offers. Profit off of belief systems. Some people don’t believe in paying $600 for a phone that they believe are only slightly updated every 12 months. That’s why Samsung made fun of those people and adopted the other half of the market with their “the next big thing is already here” campaign.

Image representing Apple as depicted in CrunchBase
Image via CrunchBase

read more – > https://medium.com/on-startups/46acf48c3f2d

 

 

 

Pandora Kills Its Mobile Listening Cap Ahead Of iTunes Radio !!! (QUICK READ)


SOURCE

Popular online music streaming service Pandora just killed its 40-hour-per-month listening limit for mobile users with free accounts. Earlier this year, the company cited rising licensing costs as the reason for the cap. It now credits the “rapid progress of mobile advertising” for the reversal, effective September 1, 2013.

More the point, though, may be the fact that the launch of Apple’s iTunes Radio is looming next month.