Tag Archives: Mobile Internet

Life Before Mobile Internet


 

 

 

 

Image representing Google Glass as depicted in...

Image by None via CrunchBase

 

What was life like before we had mobile internet? It’s becoming increasingly difficult to imagine not being able to go online on your phone whenever you need to, just as it’s hard to imagine what it’d be like to not have an internet connection. With 4G gradually being rolled out around the UK, and different deals available for mobile internet through www.dclmobile.co.uk, access and options for going online through your phone is greater than ever. How have we changed, then, in our lives since mobile internet became available?

 

Mobile internet is still a fairly recent phenomenon, despite the technology being available in the late 1990s; the growth of mobile internet in the mid 2000s aligned with the increasing usage of smartphone, and the more general increase of devices like tablets capable of handling internet browsing and videos. As we’ve become more used to high speed and fibre optic broadband in our homes, so we’ve come to expect mobile internet through 3G, 4G, and wireless connections to be reliable and competitive in terms of speeds with home broadband.

 

Before we had mobile phone internet connections, we still had access to home and work internet, which handled most of what we now take for granted on mobile devices - with the exception of apps and the integration of different messaging features through phones and other devices, we could still use the same content and handle much of our workload without needing to get onto the internet when on the go.

 

Mobile internet has therefore increased our expectation to be able to go online whenever and wherever we want to. According to a recent German study of mobile internet usage, 79 per cent of users now expect to be able to get online quickly and easily, and want to use social media, apps, and other sites to avoid missing out on the latest news and trends. To this end, a new generation of mobile users born in the 2000s can’t imagine not having this level of connectivity.

 

There are several arguments that criticise this level of access, and the increase in speeds and options for using the internet through social media and apps. Whether being online virtually all the time is good for us is debatable, with the potential there for people to become cut off and unable to interact properly without social media and other forms of communication. Child safety concerns have also been raised in recent years, with children able to easily access unsuitable content and make themselves vulnerable to potential threats and bullying through social media sites.

 

It does say something that a life before mobile internet, or indeed the internet at all, is going to be harder and harder to imagine for new generations. While our usage has increased, we’re still doing much of the same things - communicating with each other, sharing content, finding entertainment. What is becoming more apparent, though, is how difficult it’s becoming to switch off and not see mobile internet as an emergency luxury, but rather as a necessity. With Google Glass devices on the horizon, it might not be long before we can’t live without augmented reality.

 

Author Bio

 

Eva blogs about tech news, trends, and the latest smartphones. For more information on 4G, she recommends visiting www.dclmobile.co.uk. She’s not sure whether she’d be able to get by without her smartphone or tablet, although she’d be interested to see whether she could.

 

 

einstein-6

UNWIRED


John Jonelis

- VERBATIM from a special correspondent –

Albert EinsteinDonatas Ludditis reporting but you can call me Don. Today I hop train to Chicago Ogilvie station and take elevator to meeting way up in tall skyscraper. Is raining hard outside but I no care. I no go out in rain. I just get off train and take elevator to meeting. It is in same building!

And they treat me like king here! You should eat such food! Maybe they think Einstein come back from the grave—I dunno. People say I look just like him. As a young man I yusta hate people calling me that and I break some noses. Some legs too, maybe. Now I smile. Carry his picture in wallet. Tell them he is my big brother.

But I get down to business. I am here at MIT Enterprise Forum. It is their Wireless Innovation event. That mean smartphone gizmos.

I like these smartphones. No computer—I too old for that now. No desk—I hate desk. No lug briefcase—use cloud instead. Hey, is progress. A man cannot fight such things. So what you want I should do? I carry a cute little iPhone and big Samsung Galaxy in pockets and trousers not fall down! Life is good!

Photo courtesy Heartland Mobile Council

Photo courtesy Heartland Mobile Council

Listen, I tell you good stuff only. I say these things once:

Einstein with Cap

Is it Me or Albert?

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Three Speakers

  • First one show us that mobile Internet just tipped world upside down while nobody is looking.
  • Second one teach us easy way to figure it all out.
  • Third one work amazing electro-gizmo. Is like magic show. I like magic!

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Ken Jones—Verge

Ken Jones.

Ken, he tell about big change that already happen in marketing world. Smartphone owners now at 50 percent. It is—what you call—tipping point. Everything turns upside-down because of this.

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Companies yusta get message to people in this order:

  1. First in Print. Data
  2. Then Radio, TV.
  3. Then Internet.
  4. Then Mobile Internet

All changed now. Now is mobile first. Everybody always know this will happen. Well, now it happens.

Important thing, he say, is nail down ROI of your idea. So I check his website. Whoa—look at that software! Such beautiful pictures and numbers! But you must see this for yourself so click link at bottom.

Then we have Q&A.  Terrible racket come from back of crowd and I recognize the harsh voice of Rong Mayhem howling at our speaker. Somebody up front asked a question and Rong is griping that he cannot hear.  Then he shouts same thing again when next question is asked.  Then a third time.  Is enough!  “Nutilk!” I say—shut up! But he keep hollering. Pretty soon I holler too: “Prikąsk liežuvį! Užsičiaupk!” Don’t he understand what I say?—shut up, SHUT UP! But he keeps it going. In old country we know how to handle people like this. No, I take that back—I cannot remember any person like this in old country.

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Steve Zielke—Horizon Matrix

Steven ZielkeSteve says that technology take us back to basics because of mobile. No more marketspeak mumbo jumbo. Most important thing is get customers—plain and simple. Customer acquisition, he call this. You must first ask, “Who will pay for what you got?” This I like. This is what keeps business going and growing. The company that cracks this question is the company I invest money in.

He gives this great case study: Company XXX, they come up with terrific software. It fights child pornography. Is $30 billion industry, this filth. But if perverts don’t watch it, industry just dries up. So how do you keep these depraved people from watching porn?

  1. Turns out deviates view this junk mostly at work. At home, wife and kiddies might see. So companies gotta stop it ON THE JOB.
  2. And yes! The businesses agree! Child porn is horrible stuff! But law don’t punish employers. It’s not their problem. Why should they spend any money?
  3. In the end, you got great product nobody will buy.

After the meeting I hear deep thinkers talk. They argue over what Steve said. But lesson is simple. You gotta find customer first and do it before you invest big money.

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Martin O’Shield—Windy City SDR

Martin O'ShieldMartin, he show us new revolution. But audience not understand it, so I translate in good English: SDR stand for Software Defined Radio.

Say you got an AT&T phone and can’t get your call thru ‘cause there is no tower near you. But the guy sitting next to you babbles away it seems like forever on his phone. He’s got Verizon or something—no problem for him. Makes you want to clobber him! Am I right?

Martin's Device

Martin’s Device

I watch him set up his technostuff and show us. A member of audience makes call on AT&T phone. Martin catches it and sends it to other phone in room—Verizon phone. It rings. We see whole hookup happen on screen! Imagine you put it in every cell tower. Customer experience makes great leap! Cost drops to basement!

He says defense department try to develop this and cannot do it. Then private industry makes one, but it turns out way too expensive. Martin, his cost is only 1,000 bucks—hand-made! I bet he can make it for $200 mass produce.

How so cheap? Can you believe that inside your worn-out laptop computer is Intel chip or AMD chip—either one—and both got the guts to do this job? He uses teeny-weeny circuit board, 100 dollar laptop, and USB thingamajig. That is it!

SDR Device courtesy Forbes

SDR Device courtesy Forbes

So I pull Galaxy out of pocket and look this up. I find Forbes article that shows SDR is already used by hackers. That makes me wonder if I understand what I just hear. I can see this technology is real. But is scary. Hacker can hurt you and you cannot shoot them. I give you link to article.

You think I make this stuff up? I see it happen! Come to my place and we talk summore. Ludditis Shots ‘n Beer. We got potato pancakes better than Lithuania. I not even charge for sixth beer. Sveikes!

MIT Enterprise Forum
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Links

MITEF Chicago

www.mitefchicago.org
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Ken Jones

Verge

www.verge2.com

kenjones@verge2.com

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Steve Zielke

Matrix Horizon

SRZielke@ameritech.net

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Martin O’Shield

Windy City SDR

http://www.americainc.com/

Martin@WindyCitySDR.com

Forbes Article on SDR

http://www.forbes.com/sites/andygreenberg/2012/10/19/darpa-funded-radio-hackrf-aims-to-be-a-300-wireless-swiss-army-knife-for-hackers/

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Chicago Venture Magazine is a publication of Nathaniel Press www.ChicagoVentureMagazine.com Comments and re-posts in full or in part are welcomed and encouraged if accompanied by attribution and a web link . This is not investment advice. We do not guarantee accuracy. It’s not our fault if you lose money.

.Copyright © 2013 John Jonelis – All Rights Reserved

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smartphone-photo-by-gilly-berlin

THE AMAZING MobiU


Mobile University Part 1

John Jonelis

MobiUHow do Social Networks, the Mobile Internet, and Mobile Apps get put to profitable use by Big Corporate Marketing? I’m at MobiU to find out. And the big companies are here to tell us about it – Anheuser-Busch, ESPN, United Airlines, Encyclopaedia Brittanica, Walgreens, Blue Cross Blue Shield, Pepsico, Best Buy, Deloitte Consulting, Kimberly-Clark, and many others. This is the annual Mobile University Conference with speakers on multiple stages at the same time. Heartland Mobile Council puts on this event at the Microsoft Innovation Center in Chicago.

The Tektite Group’s Jean Pickering runs the volunteers here and she puts the arm on me. So, how am I gonna cover thisTektite Group event? I already scheduled the article in Chicago Venture Magazine.

Then something happens that seems like providence. I run into Donatis Ludditis. Good old Don! Always ready to lend a guy a helping hand! And a good head on his shoulders, too. Robust–that’s what I’d call him. White hair—kinda like Einstein. Age doesn’t seem to phase him.

“Don!” I shout, “Don, I need your help!”

He scowls, suddenly guarded. “What you want I should do?” he asks in his mix of Baltic and Chicago dialects. “I too old for that no more. I legit. Lawyer say I legit.”

“Just gimme your personal impressions on the talks. And take some photos—here’s my camera. Meet me at the old place afterwards. I’m buyin’.”

“No break nobody’s legs?” He grins. “Okay!” He says it with enthusiasm and grins some more. “You buy I talk!” He hands back my camera. “I no work dis kinda contraption.”

Smartphones - Photo by Gilly Berlin

SMARTPHONES – Photo by Gilly Berlin

I shrug and pocket my camera. We shake hands and go our separate ways, but I’m worried. Explaining technology to Ludditis is like talking to a caveman. This is the guy that labeled the VCR the work of the devil. I happen to know he never owned a computer in his life. So what’s he doing here? But here he is—here in this world of Social Networks and Mobile Internet Marketing—some of the most confounding stuff happening outside of particle physics. Now, while Jean keeps me busy, I’m counting on Don to give me the man-on-the-street slant on mobile tech. Can he do it?

The Lithuanian Cathedral

The Lithuanian Cathedral

Ludditis is one of the few left from the old days when Lithuanian was the primary language in Chicago’s Marquette Park neighborhood. He knew my relatives Father Stanley, Father Johnny, Sister Clarita. He actually attended the old Lithuanian Cathedral. He’s up there in years but you’re not gonna mess with this guy. He’s stocky with huge biceps that he uses to crack walnuts. And even at his age, he still looks plenty dangerous.

At the Diner

The day goes by in a blur and it’s 10pm when I walk into Ludditis’ favorite diner in the old neighborhood. I find him at table, slowly pouring beer in a glass intended for milk or juice. That’s the only kind of glass you get in this place.

The Lithuanian Plaza - Chicago

The Lithuanian Plaza – Chicago

Three empty bottles already stand on the table—labels I can’t read but recognize as Lithuanian. “I want potato pancakes,” I say as I take a chair.”

“Already order. You buy dem, we eat dem.”

I wonder what Donatis Ludditis can possibly know about Big Corporate Mobile Marketing. I want to understand how they do it and what it means to Startups. Thirty years back, when Don gave up the noble profession of bouncer (some say enforcer) he bought a tavern of his own, under the ‘L’ tracks. Paid cash. Calls it ‘Luddites Shots ‘n Beer.’ Why didn’t we meet there?

The waitress materializes from nowhere lugging two heavy plates. Ludditis says something to her in Lugan and she comes back with a beer for each of us. In his robust way he offers cheers. “Sveikas!” he says as a toast and we clink bottles. He still talks like an immigrant and he’s not gonna change, even if he makes it past a hundred.

The beer goes down good. The thing I like about potato pancakes at this place is they crunch when you chew and now I remember with all my senses why this little diner is the place to be. “So Don,” I say. “How’d you get mixed up in a Mobile Internet conference? I’d expect you to curse it as some kinda sin.”

MOBILE DEVICES – Heartland Mobile Council

The Convert

“No, no, is wonderful—so small—carry in trousers.” He produces a huge Samsung Galaxy in one hand and an iPhone in the other.

I drop my jaw. Then, as Ludditis goes on, I take the opportunity to shovel in more potato pancakes and sour cream

“Fit in pocket, see.” And he slips them away like a gunslinger holstering two six shooters. “They say it soon be part of clothes.” He talks between bites of food. “Maybe even put in body—in bloodstream! No lug around heavy bag. Is beautiful thing!”

“It’s technology, Don.”

He shrugs. “Friends all use it.”

“But you hate technology.”

“Is progress. Cannot fight such things. Besides—” He turns over a hand. “Is so easy to talk to a person. And not stuck at desk. I hate desk.”

Without warning, he pulls out the iPhone and goes silent. He bows over the thing and then utters a healthy laugh. “Is Mary—you know Mary, my great granddaughter,” he says after typing something with his big thumbs. “She finally get that bum to marry her. She want I tell her best place for wedding. Monastero’s is place to go. Best food. Best service. Best price. So I text her.”

“Don, that’s a Sicilian place.”

“So what?” All kind of people make up city. Even old neighborhood not same no more. Not so many speak the language. New generations take place of old. People move around. He points the huge Galaxy phone at me and I see an image of a beautiful ballroom dominated with huge candelabra that look like a bouquets of flowers. “Nice place, you agree?”

In nod and he smiles. Then he empties the remaining beer from his juice glass in one gulp. “Look.” He runs through a series of pictures taken at the MobiU event that day. Nice photography–I have to admit it. Did he really take those with a phone?

“What your email address?” he says. “I send pictures to you.”

I stutter and then tell it to him.

Engaging Your Audience

ENGAGE YOUR AUDIENCE – Heartland Mobile Council

Now he gets out the other phone. “Manager give two beer if we Like dis place. You like dis place, Yon? If you do, I press dis icon. I no say–you say only.”

“Yeah, I like it. Plenty. Call me John.”

He touches the screen and then thumbs the virtual keyboard and more beers arrive almost immediately.

“Don, let’s get down to business. What can you tell me about the conference? Start from the beginning.”

HUGH JEDWILL – by Ludditis

“Well, that gonna be Hugh Jedwill. He good boy. Heartland Mobile Council – it his outfit. No profit – not never.”

“Non-profit?”

“That what I just say. Hey, you take notes Yanulis! I say these things one time only!”

I pull out an MP3 recorder and switch it on while he forks another glob of potato pancakes. “Their mission, Hugh call it—Change industry. Do things the right way—not like dot com bomb.”

Not the Dot Com Bomb

“’Scuse me a sec, Don, but whadaya know about big business?”

Ludditis seems genuinely hurt. “What—you think I no buy stocks? No do research? Am I crazy old man and let money rot in bank?” He strokes the Galaxy and shows me the charts of a couple big tech companies.

“Sorry.”

“Is okay.” He brightens and I know the anger is instantly gone. “Chicago—” Ludditis thumps the table with a meaty Heartland Mobile Council Logoforefinger. “Chicago is best place to put on dis—dis MobiU. People come from all over country. It hub for airlines. Railroad all pass through here. Interstate squeeze through. Dat mean trucks. Is commodity capital of world. Chokepoint for Internet. Lotsa huge consumer brands in town.”

“Okay, I get it. Just like the ancient camel route that built Petra in the wilderness.”

He ignores that and goes on.

No Force Feeding

“After Hugh, I hear Steve Surman from Anheuser-Busch. He tell us, Do not be needle in haystack. Dis is big company make Budweiser and he say that. Old ideas, they no work, he say. Used to be, ‘Buy me, I’mwhatever’—you fill in blank. Everything brand-focused. Nothing for people to say or do. That is old way. No good.”

I stare at him, amazed. There’s really something here—something powerful enough to bring Donatis Ludditis out of a lifelong anti-technology shell. And I marvel at his sturdy intellect. I start taking notes like he told me to do.

“Mobile,” he goes on, “It is big change in way people use tecnostuff. Everybody want a say. A say in what they buy. Brands yusta ram message down your throat. No more.” Don squeezes his eyes closed. “I memorize quote for you: Surman say, ‘Intense expectation of engagement.’ That is it—exact words. World not dis way—not for many, many years—such long time you do not even remember!” He sits back and beams. “So today, Mobile Contraptions bring back past. Now we have job for brand and also job for buyer—just like old days when we haggle at market. Dis I like.”

I’m in awe. Ludditis is telling me the same thing Google’s brain trust predicted. They call it  The Zero Moment of Truth.

Now Ludditis is fooling around with one of his phones again. “Good movie tonight. You like movies, Yon?”

“Sure, what’s playing?”

He works his thumbs and then pockets the phone. “Hugo. I get bargain.”

That raises a laugh from me. “So that’s how you finally fall in love with technology? The cheapskate in you is overcoming the barriers?”

Ludditis flashes a stern look. “Smart guy.” He holds his stare and I shut my trap. “Is completely different, this Mobile Internet. No need office. No need computer. No file cabinets. No paper. Store it all on cloud. No lug briefcase like some bean counter. Do anything anywhere. No lose track of family. It make me happy.”

No Sex

“Yon, I think you not see how this make huge change–change in way companies do business,” he says. “This force new kinda advertising on Madison Avenue sharks. Surman say old crutches no work on Mobile. Yusta be sex, sex, sex! Sex sell soap. Sex sell beer. Now people with these gizmos say sex get in way.”

“You mean to say sex is a distraction for Mobile users?”

“You no listen? Here. The app—she must be practical. She must function. And direct—easy to use. Not just sex.” He straightens in his chair. “Dis I like also.”

So the old crutches don’t work in Mobile advertising? I ponder whether that’s really true but Ludditis moves on and doesn’t give me time to consider it.

Gatorade and Pandora

GATORADE and PANDORA – by Ludditis

Let me give you the short version of what Don tells me: He sees Kim Luegers from Gatorade together with Sarah Bild from Pandora Radio. Pandora’s got a teenage audience. 80% of these kids own smartphones and use the mobile Internet. 75% of their radio gets heard on mobile devices. These kids pay attention to Mobile Ads. 80% tell friends about what they buy on social media. They crave it. And pretty soon they’re gonna be adults.

We clink bottles again in a toast and I decide to test Ludditis. “Can you define social media?”

The table immediately sags in the middle from the impact of his fist. “Shuttup ‘n’ listen, Yonulis. You think I make this stuff up?”

I show him both palms. He continues more calmly. “Turns out,” he says, “Gatorade choose special types to match music on Pandora. They got active audience. Kids like brand. Gatorade does not tell them what to do—no, they listen to customer and talk to them.

They listen. Of course—that’s the key to it all. It’s no longer a one-way feed.

Microsoft Innovation Center

I push away my plate and stretch my legs. My gut is full and I’m feeling a little sloppy from all the beer. I wave for the bill. On the way out the door, Ludditis says, “Yon, you still want see movie?” He sounds kinda eager, so what the heck.

“Yeah sure,” I say as we walk the dark empty street.

Ludditis grins. “I give you rest of the story after de show.”

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Go to Part 2
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Comment on this article — Your name is optional

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Contacts

Heartland Mobile Council:

Online: http://heartlandmobilecouncil.org/

Twitter: #mobiu2012

Facebook: HeartlandMobileCouncil

The Tektite Grouphttp://tektitegroup.wordpress.com/

Photographs and comments used by permission of Hugh Jedwill and Heartland Mobile Council.

Find Chicago Venture Magazine at www.ChicagoVentureMagazine.com Comments and re-posts are welcomed and encouraged. This is not investment advice – do your own due diligence. I cannot guarantee accuracy but I give you my best.
Copyright © 2012 John Jonelis – All Rights Reserved

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smartphone-12

THE TYRANNY OF THE TELEPHONE


SmartphoneVERBATIM – Transcribed from a recording by Loop Lonagan

Everywhere I go, people bow their heads over their smartphones or hug ‘em to their face like they’s worshiping pagan idols. And maybe that’s not far from the truth. It looks dumb. It rude. And a guy could walk into a truck. Nowadays you can’t have a decent conversation without getting interrupted five times by a phone call or text.

One time, long ago, an exec answered a call in the middle of our meeting. After I waited three days to see this guy in person, some yahoo calls up and takes front stage. That’s The Tyranny of the Telephone. That little incident happened before cell phones. Now it’s worse—we carry the little tyrants around in our pockets 24/7. Pretty soon these things is gonna be waterproof so we can carry ‘em in the shower—even take ‘em to the beach. I can picture some new venture raising money to make special smartphone holders for soap racks. With the screens growing in size, I wanna see ‘em try and develop a pocket to fit a string bikini.

Yeah, I know it—I’m no different from anybody else. I’ll remember to confess that to the Padre this week along with a buncha stuff I can’t talk about here. See, I’m what’s called an early adopter. Already on my third smartphone. Anyhow, I gotta get off this train of thought and focus on this speaker I came to hear.

HUGH JEDWILL on the FUTURE OF MOBILE

Hugh Jedwill, CEO of Mobile AnthemI’m listenen’ to a really smart guy talk about mobile tech. This ain’t no Madison Avenue sharpie. Guys got a shaggy pony tail. Roudy jeans. Nice sport jacket, though—just enough to show you he’s here on business. Looks like California big venture money–those guys dress like street bums but with sport jackets. We’re all used to it by now. I think it’s an image thing and it seems to work. People go for it. Anyhow, he knows his stuff, which is what counts with me. He’s soft spoken with a good sense of humor and it’s easy to like the guy.

Mobile Anthem

Hugh’s big-time. Used to work marketing for Fortune 500 outfits. Now they seek him out. He’s CEO of Mobile Anthem—a marketing agency that helps these companies build a bridge between traditional marketing and mobile technology. There’s a big-demand for that. They need his help and need it bad.

Tektite GroupThe event’s put on by the Tektite Group. Jean Pickering moderates and she calls Hugh “her hero,” which is kinda weird, but I’m sure she’s got her reasons.

THREE KEYS to a SUCCESSFUL VENTURE

Hugh says with these, you got a good business.

Awareness
Trial of product
Repeatability

Smartphone

THREE STAGES in MOBILE TECHNOLOGY

He talks about what’s going on now and what’s to come:

Stage 1—We’re using the mobile internet NOW—not 15, 20 years from now. That’s way faster than the elite predicted. And mobile is ubiquitous. (I like that word.) Who ever leaves home without the keys, the wallet, and the phone?

Stage 2—Pretty soon, mobile isn’t just about phones. It’s ID wristbands in hospitals. ID devices at amusement parks—systems that pull down your Facebook profile and help you find your lost kid. It’s Clairol using an app to time your hair coloring perfectly. It’s Nike shoes reporting your running stats for you—and sending them to your accountability group.

Stage 3—In the future, it’s not even a phone. Hugh says it this way: “The idea of what is mobile will change dramatically.” Maybe it’s in your clothes—and you get to change the color of the fabric. Maybe it checks if your windows are closed. Maybe it monitors your meds. He quotes some futurist who expects it in nanotechnology. He’s talking really small, like IN YOUR BLOODSTREAM. Now just stop a minute and think about the positive and negatives of that.

Hugh says that not all these possibilities are so pretty. The opportunity for abuse by unscrupulous individuals, greedy companies, and repressive governments is huge. That gets my attention. And I’m wondering how it will all shake out.

He talks about innovations that don’t get used effectively. Here’s an example: The QR code was big for a few months then it fizzled. Reason? Poor use. People posted lots of QR codes that didn’t lead anywhere. So people ignore ‘em now. Cry wolf.

smartphone with keyboardTHREE LIMITERS

He talks about three limiting factors in mobile technology. (Hey, this guy thinks in threes):

Limiter #1—First is battery life. These things suck battery and everybody’s looking for a wall outlet wherever they go. The industry needs to get that solved. (FYI: Just happens I know a startup company’s got a way to make batteries last ten times longer, so the fix is coming—people just don’t know about it yet.)

Limiter #2—Next is privacy. There ain’t no safeguards now. Everything’s self-regulated and there’s some real bad actors out there—people who know your location and take advantage of that. Companies can pull down your personal profile. Think they’re not using that stuff? Think again. You walk down the street and WHAP—a lousy come-on from the bar you just walked past. Hey—it’s in the terms and conditions you never read when you downloaded that app, so it’s legit. Then there’s the illegal text spam—the kind you didn’t ask for at all. It’s already with us. Then there’s the fact that smart phones are computers. Won’t be long before the hackers and cheese-doodle-eating virus kids get busy. That kinda behavior slows down the industry. I wonder how fast it would be movin’ without these creeps.

Hugh predicts two major events in the very near future.

A major privacy incident

A major location-based incident

A mobile app is like a credit card transaction over the Internet—theft happens. The credit card company gives you some protection but nobody’s protecting the cell phone users. He predicts that both of these events will get a lota media attention and plenty of righteous indignation. It’s gonna be bad enough that the industry is gonna face a contraction, so watch your telecom investments.

That also means regulation is coming. Plenty of it. But Hugh sees it as the only way. Says this particular industry CAN’T regulate itself. He’s hoping for the kind of regs that worked real good for the food industry. Rules that make it easy to find out what’s in your food. But the government might come down with a heavy hand, like the way Sarbanes Oxley is screwing with our capital markets. Me, I’m betting the government will do something dumb. That’s their trend. But all I can do is wait and see how it shakes out.

Limiter #3—In the future, our location privacy and personal privacy is gonna be pretty much gone. That’ll be another limiter on mobile technology. Maybe somebody’ll solve it or maybe we just get used to it.

Pockets full of Smartphones

Now his time is shot and he takes Q&A. I think it’s a good presentation. I learned somethin’ and had a good time. Before we break into groups, I meet him one-on-one. Guys got FIVE—count ‘em—5 smartphones on his person. Pockets full of ‘em. What’s with that? So I ask him what gives. “It’s my business,” he says. Simple answer. Direct. Honest. One thing I learn dealing with this new crop of technical business people—they’re intense. And they get the job done.

Your editor invited me down here ‘cause he don’t own no smart phone and he wants I should meet with these people. Yeah, you heard right—no smartphone. Hard to believe but it’s true. Says his Palm Pilot ain’t broke yet. Palm pilot? That thing belongs in the Field Museum with the dinosaurs. The guy carries that piece o’—that piece of hardware around everywhere. Calls it a classic. I call it dumb. Weber GrillHe coulda been here, eatin’ this great food at the Weber Grill. www.webergrillrestaurant.com. So, John, I raise one to you. Cheers!

CONTACTS

Find Hugh Jedwill, CEO of Mobile Anthem, at http://mobileanthem.com, an agency that bridges marketing with mobile technology. See him on YouTube at http://www.youtube.com/watch?v=A2oY4vrZFDc

Find the Tektite Group on Facebook at www.facebook.com/TheTektiteGroup and their blog at http://tektitegroup.wordpress.com. These events are organized by Jean Pickering www.facebook.com/jean.pickering who for years has run most o’ the best stuff in this town. Was always behind the scenes till now. I might just mosey on down next time. Had a blast. This ain’t no waste-of-time networking group. I took in a terrific presentation and made three solid business connections.

And check out the great food at the Weber Grill. http://www.webergrillrestaurant.com/

All my best regards,
Loop Lonagan

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