Tag Archives: Linkedin

A Linkedin Beta Is Now Available In China

Linkedin (Nyse:lnkd) has formally started a Chinese beta rendition of its expert informal organization under the name 领英, or Lingying.

Linkedin is one of the few western informal organizations that isn’t hindered in China, and it reported four million enrolled clients of its English form on the terrain. A Chinese adaptation has been normal following the time when the organization employed Derek Shen as its new president of China operations.

On the Chinese desktop form, clients will discover Sina Weibo and Tencent Weibo choices to import contacts, and also a couple of Chinese email suppliers. Not at all like the universal form, Twitter and Facebook are no place to be found.

photo techinasia

LinkedIn Is Looking For The Next Nate Silver


Now 25,000 members can join the likes of Richard Branson and Bill Gates in publishing on the professional network.

Owen Thomas February 19, 2014

Call it Harvard Business Review meets Tumblr. LinkedIn is expanding its publishing efforts beyond essays from a few hundred hand-selected business leaders to original pieces from its broader membership.

LinkedIn is initially allowing 25,000 members to post pieces to the site. Unlike the work of its high-faluting Influencers program, which features the likes of Jack Welch and Sallie Krawcheck, LinkedIn expects the output of this broader group to be more technical and practical. The site will display these posts to members’ contacts—not the broad public distribution that Influencers get.

The professional network, still known to many as a job-hunting site, has been pushing its media ambitions for some time. The goal of this new program, says executive editor Dan Roth, is to let members show off their skills and knowledge in a concrete form. Or as he put it, “You’re building your professional permanent record.”

A Farm Team For LinkedIn’s Influencers

While Influencers and the new member publishers differ in how far their content can spread, LinkedIn hopes to tie them together.

“If this thing works the way we believe it will, there should be some amazing voices that come out of it,” Roth told us.

He cited the example of Nate Silver, the sports and politics analyst who recently jumped from the New York Times to ESPN. “The Nate Silver of LinkedIn, someone who’s writing amazing content for her particular field, and just starts getting more and more attention, we take that person and she becomes an Influencer and gets enormous distribution,” Roth said.

For now, members who haven’t been invited to publish will have to wait to hear more, according to a help page on LinkedIn’s site:

We’re in the process of rolling out this feature to all members but it may take a while. We’ll let you know as the feature rolls out to more members and when you’re able to publish posts on LinkedIn.

In the meantime, here’s a look at the publishing tool LinkedIn is offering:

The One Thing You Can’t Be Successful Without

For Tiffany Dufu, Chief Leadership Officer at Levo League, there’s never been a question why she’s on this planet.

“My life’s work is advancing women and girls,” said said. “Because of that I’m able to make really clear decisions about where I invest my time, my energy and resources.

Despite knowing her purpose, Dufu’s career hasn’t gone according to plan. “I couldn’t have told you that I was going to start a girls school in my hometown of Seattle, run a national leadership organization or that right now I’d be working for a technology company. But what I could have told you a long time ago is whatever I was doing it was toward the advancement of women and girls.”

Tiffany’s perspective on her professional journey is empowering and inspiring. Watch the video for her advice on being authentic, getting the right feedback at work and worrying less.

Tiffany had so many powerful things to share in her interview with LinkedIn,
but we didn’t have time to include them all in the video.
Here’s more of her great insights on failure, leadership and success.

LINKEDIN: What’s the value of risk-taking?
When I was young, my dad encouraged me to get involved in student government and run for office. One of the reasons why that was the greatest gift is because when you’re young and you put yourself out there, you communicate to people why they should invest in you. And then by a vote of your own peers, you lose and you have to — in the fifth or sixth grade — get up the next morning and go to school.

What you learn is that the world doesn’t fall apart when you put yourself out there. The world doesn’t fall apart when you take a risk. If there’s anything I wish women had more practice doing, it’s failing publicly — because that’s how you build resiliency, that’s how you know what doesn’t work, therefore that’s how you know what does work. It’s impossible to be successful without taking risks.

LINKEDIN: How does family factor into your success?
TIFFANY: I really credit my parents with where I am today in terms of helping me have the confidence to know that I can do anything. When I was young, my parents used to tell me, despite me hating it at the time, “Tiffany, you are so smart and you are so loved and you are so beautiful.” And while it was very annoying when I was young, over time I’ve really come to understand that was my armor they were preparing me with, and I take it everywhere I go.

LINKEDIN: Is there something that’s mattered most to you in terms of your professional success?
TIFFANY: In my leadership journey, the most important thing that’s mattered to me are people. I’m basically the cumulative investment of a lot of people who have taken the time to mentor me, to sponsor me, to coach me, to open doors for me. And when they’ve opened doors for me, I’ve run through them. I haven’t hopped. I haven’t skipped. I haven’t walked. I’ve run through every single one of those doors. And there’s no way I would be here without the people in my life who have really supported me along the way.

Readers: What have you learned from taking risks?

Visit Connect: Professional Women’s Network to continue the conversation about issues that are relevant to women.

Photo: ollyy/Shutterstock

Posted by:Jacky Carter

How to write a professional bio for Twitter, LinkedIn, Facebook, and Google+

By , 5 hours ago
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This post originally appeared on the Buffer blog.


Talking about yourself is hard. Doing it in 160 characters or less is even harder.

That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks.

It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun!

All that in just a few sentences? No wonder The New York Times called the Twitter bio “a postmodern art form.”

In this post, we’ll go over the universal principles of a great social media bio – regardless of the network. We’ll also take a look at the big social media networks – Twitter, Facebook, LinkedIn and Google+ – and discover how to make the most of the bio space provided by each.

Six rules for a foolproof bio

“Not that the story need be long, but it will take a long while to make it short.” – Henry David Thoreau

Yes, a bio on social media needs to be brief – and that can be tricky. But instead of lamenting the bio’s space constraints, treat it as an opportunity – after all, writing short has its rewards in social media. Think of the bio like a copywriting exercise or a six-word memoir.

A professional bio on a social network is an introduction – a foot in the door so your potential audience can evaluate you and decide if you’re worth their time.

In that way, it’s a lot like a headline you’re deciding whether or not to click – a small window to make a big impression.

“A formula I learned about writing short poetry is that ultimately what you’re looking for is focus, wit and evidence of polish,” says Roy Peter Clark, author of How to Write Short: Word Craft for Fast Times, in an interview with TIME.

“Focus means that we have a keen understanding of what the message is about, wit meaning there’s a governing intelligence behind the prose, polish meaning there’s that one little grace note, that one little word in a tweet that sounds like us in an authentic way.”

Pack in as much focus, wit and polish as possible by by employing these principles.

1. Show, don’t tell: “What have I done” > “Who I am”

Lots of us are fans, enthusiasts, thinkers and gurus on our social media profiles. But might it be more powerful if we talked instead about harnessing ideas, wrangling revenue, obsessing over culture and shepherding our teams?

The “show, don’t tell” principle of writing means focusing on what you do, not who you are – and that means action verbs. Try this list of action verbs for resumes and see if any of them add a little power to your profile.

LinkedIn senior manager for corporate communications Krista Canfield says the more details, the better to add some show to your tell.

“Don’t just say you’re creative. Make sure you reference specific projects you worked on that demonstrate your creativity,” she says.

2. Tailor your keywords specifically to your audience

“Your Twitter bio should position you as an expert in your field who serves a specific audience,”says Dan Schawbel, author of Promote Yourself.

According to a PayScale Inc. study Schwabel was involved in, 65% of managers want to hire and promote subject matter experts.

Skip the generalist route and focus on what you’re an expert at. Those areas of focus are your keywords, and they should be front and center in any professional bio. All social media profiles are searchable to some degree, so being specific positions you to be able to be found easily for what you’re best at.

3. Keep language fresh and avoid buzzwords like the following:

It happens – a once loved and useful word stops being so useful when it’s overtaxed. In your professional bio, think over the language and make sure it feels fresh, not overused.

Check out the Twitter Bio Generator and Silly Twitter Bio to see some bio cliches in action.

LinkedIn recently compiled its most overused words for 2013. Are any of these in your bio?

4. Answer one question for the reader: “What’s in it for me?”

No matter what feats you’ve accomplished, potential followers mostly want to know one thing about you: What’s in it for me?

In marketing, that’s known as a value proposition – the promise of value to be delivered. What can followers expect from you? What value do you bring?

5. Get personal and hire a stand-up comedian to write your bio

That last little tidbit of the bio – usually where a funny quip or a more personal fact goes – often trips us up the most. Being funny is tough – that’s why social media agency owner Gary Vaynerchuk often hires stand-up comedians to write social media posts. And it’s tough to pick one element of a fully rounded personality to focus on.

The key again, is specificity. Lots of us love social media, coffee and bacon. But if you love llamas, jelly donuts and spelunking, you just might stand out and connect with some interesting new people. Tell a one-of-a-kind story. What hobbies and passions are uniquely yours?

6. Revisit often

As your skills, areas of interest and expertise evolve, so should your bio. Check it every quarter or so to make sure it still reflects you the best it can.

“The very best practitioners of short writing on blogs, on social networks, are people who are working over their prose. They’re revising it, with the same care they would if they were putting it on paper,” says Clark.


LinkedIn Finally Lets You Block Other Members

Next Story

LinkedIn has at last added a long-requested feature with the introduction of member blocking. This adds a new privacy control to the service, which lets you restrict access to your profile, direct interactions, and network activity from any other logged-in member who you don’t want to interact with on LinkedIn.

The company says that it introduced the option not only because of user feedback, but also because “it was the right thing to do.”

While many of us will be grateful for the addition because it means we’ll now have a simple tool to block spammers who clutter our LinkedIn inbox with annoying requests and messages, blocking also has more serious safety and privacy implications, too – such as in the case of users who are victims of stalking or domestic violence, for example.

In an announcement about the change, LinkedIn also noted it has a variety of other tools for users interested in better protecting their privacy, including tools to disconnect from existing connections, tools to control your activity broadcasts, plus profile and photo visibility settings.

LinkedIn suggests that before you block a member, you turn on “anonymous profile viewing” in your settings, which is what will allow you to visit the soon-to-be-blocked user’s profile without leaving a trail. (In the “Who’s Viewed Your Profile” section on LinkedIn, they would only see that an anonymous user had visited their profile, instead of your name.)

The new blocking feature is available on the drop-down box on a user’s profile, next to the “Send InMail” button. It’s now the last item on the list, which reads “Block or report.”


After a user is blocked, you won’t be able to access each other’s profiles, message each other, and if you had been connected before blocking, you won’t be anymore. Any endorsements and recommendations from that member will also be removed from your profile, and neither user will ever be recommended to the other again in the “People You May Know” or “People also Viewed” sections of LinkedIn.

As someone who has mistakenly been perhaps a little too generous in responding to connection requests in years past, the blocking feature is a welcome change. Now, all those “maximize your SEO!” and “buy my stuff!” emails I receive can be met with a swift response.


How to Blow an Interview

How You Answer and Ask Questions Will Determine if You Get the Job

Over the past few weeks I’ve interviewed about 20 people for a VP-level position.

…. candidates aren’t judged on how well they do their jobs; they’re judged on how well they describe how they do their jobs.

Not one of these candidates applied for the job. I found them all through LinkedIn or via a referral. Nonetheless, I was dumbfounded that many of these people weren’t great interviewees, yet I suspect they were all remarkable people doing their jobs. Unfortunately, candidates aren’t judged on how well they do their jobs; they’re judged on how well they describe how they do their jobs. When hiring someone, it would be better if the person could go through an actual tryout, similar to how athletes are evaluated. But that will never happen, at least for candidates who are being aggressively wooed. So instead we’re left with judging potential employees via the one-on-one interview. Recognize that if you’re a candidate looking for a job, even a passive candidate, how you present yourself matters. With this in mind, here are some ideas on how to best present yourself.

First, understand that all interviewers are attempting to evaluate the following:

  • How skilled you are and how you applied these skills on the job
  • If what you’ve accomplished is comparable to what needs to be accomplished
  • How you’d fit with the team, work well with the hiring manager, and fit with the company “culture”
  • Your level of drive, initiative, and motivation
  • Your upside potential

While all of these factors are important, how they’re measured is pretty unscientific. Techies overvalue the depth of a person’s technical brilliance. Just about all non-techies overvalue the candidate’s first impression, appearance, warmth, and friendliness. Most managers overvalue their intuition and gut feel. Just about everyone has their own pet questions and private techniques they swear by to decide yay or nay. And right or wrong, everyone makes their assessment on all of these things based on how well you communicate your answers. Given this state of affairs, here’s some advice on how to not blow the interview. It starts by communicating better.

Talk in paragraphs, not sentences

The big idea is to talk for 2-3 minutes in response to any question. Short one or two sentence answers are deal-breakers. In these cases, the interviewer has to work too hard to pry the information out of the candidate, and since they don’t know what information they need pry out, it will likely be wrong. So talk more than less, but no more than 2-3 minutes per answer, otherwise you’re considered boring, ego-centric, and insensitive.

You should practice the multi-paragraph response approach using the SAFW structure below. Then use the SMARTTe or STAR acronym to clarify the example.

  • SAFW – just Say A Few Words. To format your basic answers start by making a general opening Statement, Amplify or clarify this opening with a few sentences, then provide a Few examples to prove your opening point. End your answer with a summary Wrap-up and some hooks to get the interviewer to ask a logical follow-up question. Add depth to the example by using SMARTTe or STAR to paint in the important details.
  • Give SMARTTe Examples. For the example chosen, describe the Specific task; throw in some Metrics to add color, scope, and scale; add Action verbs describing what you Actually did; define the Result as a deliverable; put a Timeframe around the task, describing when it took place and how long it took; describe the Team involved; and then describe the environment including the pace, the resources available, the challenges involved, and role your boss played.
  • Use STAR. This is an alternative approach for interviewers asking behavioral questions. When they ask you to give an example of when you used some behavior, skill, or competency, they’ll follow up by asking about the Situation, Task, Action taken, and the Result achieved. You can beat them to the punch by framing your responses the STAR way.
  • End with a Hook. Don’t spill everything out at once. You only have 2-3 minutes, so leave a few key details unanswered. This will prompt the interviewer to follow up with some logical questions. A forced hook is something like, “Is this type of project relevant to what you need done?”
  • Remember the Big E for Example. If you forget all of this, don’t forget to give lots of examples of actual accomplishments to prove every strength and neutralize every weakness.

Interviewers really like it when they don’t have to work too hard to figure out if you’re any good. Well-constructed answers provide insight into your intelligence and potential, your enthusiasm and motivation, your ability to deal with people, and of course how competent you are. Most important of all: your ability to influence others to make important decisions starts by influencing them to hire you.

Note: if you don’t want to wait for more job-seeker advice on this blog, I’ve put a video series together that covers job-seeking from A-Z. There’s also a bunch of job-seeker secrets hidden in plain sight in The Essential Guide for Hiring & Getting Hired. This post, Learn to Dance and Other Job-Hunting Secrets, provides a non-traditional approach to finding a job and getting interviewed.


Lou Adler (@LouA) is the CEO of The Adler Group, a consulting and search firm helping companies implement advanced hiring programs. He’s also a regular columnist for Inc. Magazine and BusinessInsider. His latest book, The Essential Guide for Hiring & Getting Hired (Workbench, 2013), provides hands-on advice for job-seekers, hiring managers and recruiters on how to find the best job and hire the best people. For more hiring advice join Lou’s LinkedIn group or follow his Wisdom at Work series on Facebook.

Posted by:Lou Adler