Tag Archives: health and wellness

MindBody, a Salesforce-like CRM for health & wellness, takes $50M more

MindBody, a Salesforce-like CRM for health & wellness, takes $50M more

Rick Stollmeyer, chief executive of MindBody

Small businesses are under increasing pressure to go digital or risk losing their clientele to the franchise down the street. Tech-savvy customers expect to book appointments online and pay with a swipe of a credit card.

The San Luis Obispo, Calif.-based MindBody has small businesses (spas, yoga studios, and so on) covered. And the company has pocketed an additional $50 million in funding today to accelerate its global expansion.

MindBody sells a suite of marketing, scheduling, analytics, networking, and point of sale services. According to chief executive officer Rick Stollmeyer, over 30,000 businesses around the world have signed up. Prior to starting the company, Stollmeyer worked as an engineering team lead and as a submarine officer in the U.S. Navy.

MindBody, which has been around since 2001, faces tough competition from customer relationship management (CRM) behemoths, like Salesforce.com and SugarCRM. Unlike these vendors, it specifically caters to clients in the health and wellness sector. A crop of new rivals, such as Schedulicity, SalonBooker, Appointment Plus, and Groupon Scheduler, have also emerged in recent years. However, these companies are focused on scheduling tools, which is just one aspect of MindBody’s business.

The new funding comes from a combination of Silicon Valley and international investment firms, including Bessemer Venture Partners, Institutional Venture Partners, Catalyst Investors, W Capital Partners and Montreux Equity Partners. This round brings the company’s funding total to just under $110 million.


Bioniq Health Compares Features And The Quality Of Health Trackers

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Health trackers, from pedometers to smart scales, are flooding the market and there’s no place to conveniently compare all the different competitors. BioniqHealth.com is a new website to compare the features and quality of all varieties of health trackers. In the future, Bioniq hopes to give doctors the option to “prescribe” certain health devices and build a community to offer detailed reviews. Our readers can access an early version of the site with code “TechCrunch”.

Bioniq is impressive at curating novel features. It’s my job to monitor these health trackers and I learned few new things from the comparison chart. For instance, I didn’t know the Fitbit force monitored elevation levels–a feature that’d be super useful for running hills in San Francisco.

Bioniq covers the full range of the newest consumer health gadgets: smart scales, glucose monitors, neurofeedback devices, and diagnostics. CES attendees are getting early access to the site today and users will notice that it’s still sparsely populated. There’s still a lot more information and few new gadgets it could include (it does not, for instance, have features about the software aspects of the wrist bands and didn’t automatically compare the Misfit Shine to its competition). I expect that in the full release, these issues will be fixed.

The more interesting elements are yet to come. “Bioniq will help individuals to find tools and technologies most relevant to their specific needs (i.e. I want to run a marathon, I want to better understand and manage my sleep, or back pain, or high blood pressure),” writes Co-Founder Dr. Daniel Kraft to me in an email.

And, “For clinicians, who will increasingly be ‘prescribing’ apps and devices we will serve as a platform to enable technology (for the clinic, home, and wearable) to facilitate better diagnosis as well as disease treatment and management,” he continues. “In the near future I may ‘prescribe’ you exercise with a ‘fitbit’ or others most relevant to the patient, or a BP Cuff to help manage your hypertension.”

So, why couldn’t Amazon just do everything that Bioniq hopes to do? “Amazon is a great marketplace but the essence of these new technologies for health and wellness is not just buying them. It’s how they are used, what happens with the data, and who is involved,” Kraft argues. “The features soon to emerge on Bioniq will quickly clarify that Amazon is barely related to what we are building for our users. E-commerce is just one piece of what we are doing.”

Health trackers are becoming a lot more popular, and if Bioniq can exploit their unique place in our lives, it’ll have provided a very useful utility.