Tag Archives: Facebook features

How Instagram Direct is helping marketers ruin Instagram


Your Instagram Direct inbox is your new email inbox and Instagram hopes marketers will treat it accordingly.

 

Yesterday Instagram announced their latest feature – Instagram Direct. The feature makes two important changes to the Instagram experience.

  1. It allows users to send picture and video messages to one or more people.
  2. It gives every user a new inbox area to receive picture and video messages.

While this may seem like a clever counter punch at Snapchat from Instagram and Facebook, it’s actually a genius move by Instagram to give brands a more personal and direct channel to user attention on the Instagram platform.

Instagram ads on their own may end up being successful but there’s nothing like having direct access to a user’s inbox.

Instagram Direct also notifies users when they’ve received a new Instagram Direct message, a power that the general Instagram feed ads lack.
Your Instagram Direct inbox is your new email inbox and marketers will treat it accordingly.

Even better for brands, many Instagram users already follow a handful of their favorite brands on Instagram, which effectively equates to opting in to allowing those brands to send you Instagram Direct messages.

It will be interesting to see how Instagram chooses to monetize this new photo and video inbox. Will they charge brands for a more efficient group messaging experience? Sticky Instagram Direct messages? Direct message ads to curated groups of users? Contextual Direct message ads based on location data?

Whatever direction Instagram chooses to go, I know one thing is for sure. Marketers will find a way to ruin this seemingly untouched social utopia. That’s the point though, right? That’s what Instagram is counting on.

Instagram

Instagram (Photo credit: Wikipedia)

Facebook, who acquired Instagram in 2012, is counting on Instagram to bring in a substantial new revenue stream. To do this Instagram needs to become an indespensible utility for both users and brand marketers (their real customers). Users clearly wanted a better video and picture messaging platform and marketers want an engaging and direct channel to user attention. Well played Instagram, well played.

 

 

Written by

Entrepreneur. I believe in curiosity, experimentation, and love. Techno-optimist fascinated by the human condition. Love BIG ideas and smart conversations!

 

 

 

Up and Coming or Rewind and Try Again?


 

- By Bill Nolan

To keep options fresh and to have a little fun… we thought a little “Siskel and Ebert” review of a couple lesser known, yet up and coming social media sites may be worth looking into. We’ve taken some time to thoroughly look at, use and review Medium.com and Thumb.it — which are relatively new but are definitely showing some potential. Keep in mind that they are still early in development so they don’t have the 20 million monthly users yet but your goal is to stay ahead of your competition. Right?

Medium.com — Internet Based

Basically for those who love to write out there the Medium.com platform resembles a blog which makes sense considering it was created by the co-founders of Blogger and Twitter, but the perceived difference will be the quality of content posted that will make this site unique. Medium.com is being hyped as a platform for sharing content that has a deeper value to it than your average social sites offer. This means people want to gain something by reading your posts other than knowing how old your dog is. This isn’t a site that you will need to post to daily, which in turn will help keep the content more meaningful.

If you have any creative writing bug inside this site is definitely worth checking out. Your posts should be thought provoking, informative, and interesting. How will this site help your business? It is a great way to introduce yourself and your company to the world and groups of people. We know… what will you post about? If you take the time and think about it there are many interesting stories you could share that pertain to your business. Start with how you got started, how did you grow the company, share information about your products, and explain why you enjoy doing what you do? There are so many possibilities!

Medium.com makes it very easy to set up an account and get started. The site itself has a great look and is structured well. Given the fact that it is a very new social media platform, a little over a year old, we are sure that tweaks will be made to improve any areas that may be lacking such as the ability to interact with other users within this site. As of now you can share and recommend other people’s posts but their isn’t really an option to comment or personally connect with them. However, you can include links in your posts which could take readers to your Facebook page for example, but we would like to have the ability to contact someone directly on Medium.com. All in all it appears to be a well thought out platform and definitely has the potential to be a high traffic site.We give Medium.com a thumbs up!

Medium.com is easy… almost a pleasure to use. It offers great programming that looks to be continuing to improve, and add quality to its features and the social media community.

Thumb.it — Internet + App Based

Thumb.it started out as “Opinionaided” and only showed limited success early on. Many users were asking questions such as, “Do you prefer white or chocolate milk?”, “Are chocolate chip cookies a good snack?” and “The bathroom door broke while you were at work, how is your day going?” They have gotten better, but this undoubtedly didn’t do too much to promote it’s growth. Recently companies have begun to notice the potential of Thumb.it and that it can be a great market research tool. Thumb.it has grown in popularity, and so has the efforts to improve it. Within the past two years it has been revamped into the platform that you see today. With over a billion responses to questions posted yearly this site continues to generate excitement which could be extremely beneficial to your business. Just imagine, you might come up with a new logo, marketing scheme, products, etc. for your business and want to test the waters before you actually go with it. Post it on Thumb.it and give thousands of users the opportunity to let you know whether it’s The Bomb or A Bomb!!

Image representing medium.com as depicted in C...

Image by None via CrunchBase

While Thumb.it is a great concept, actually using it as a tool for market research may not be as easy as it sounds. For it to work properly you really need your target audience to be voting on your posts, not just Tom, Dick, and Harry. Thumb.it is fairly vague about who is actually voting and you don’t seem to have many options available for targeting specific groups of people. Its a bit clunky. There are different levels of paid versions available which give you some added options but it is fairly expensive for the value at this point. Thumb.it has so much potential, but we are going to ask them to take a step back and rethink its basic usability which can be very off-putting. With a little hesitation, we have to put the thumbs down!

Potential for additional improvements and a great market research tool is there, but Thumb.it does not look to be moving in a forward direction just yet. For the many unknowns and not so user friendly interface, the per month cost is a bit high out of the gate.
Either way we hope you take a swing with both Medium.com and Thumb.it to get the experience, learn the potential and possibly find a social media platform that is right for your business. And watch out for more of our social corners reviews next month.

Ádh mór a bheith in éineacht libh! — b. nolan

 

Further Reading

2013 July

 — 

Now that all the major social media platforms support #hashtags, the question is how do you use them properly? For those of you that may …

Social Hour WeBlog

 — 

Sourballpython’s little social corner…

 

 

Written by

Sourballpython creates unique brands, manages social marketing and creates complete web & print design marketing packages.

 

 

I’m Living Two (Facebook) Lives


A story, a confession and a few insights.

My 10-year-old cousin deactivated his Facebook account because he thought it would be too distracting. So what am I doing with two Facebook accounts? Gathering insights!

The Story

The story began when I first created my profile on Facebook in 2006. It had been 4 years since I had left India and lost touch with my childhood friends. Email wasn’t huge in the city of Patna back then, so no one bothered to check their emails, let alone respond to the messages I had sent them. They likely didn’t even remember sharing those initially-created sweetgirl22045abcxyz@hotmail.com email addresses with me.

After a few years, Facebook started becoming big in India and all of a sudden, all these people from my childhood years started sending me friend requests. It was such an exciting time — I was looking forward to the virtual reunion! Until of course, 20 other people who I didn’t recognize (but who were friends of my friends) started adding me as well.

Yes, we all love(d) increasing our friend count on Facebook and we all use it as a way to update ourselves on our friends’ lives. But over time, I realized that to the most part, I had lost any real connection I had with people from my previous life. There were lots of assumptions associated with moving abroad and I started to feel that those in India were mostly concerned with gathering details about my personal life as opposed to rebuilding that connection. And it didn’t stop there. Along with each friend, came a minimum of 5 random friend requests. And along with those random friend requests, came messages such as these:

“ hiiiiiiiiii I am [name redacted] you may friendship me send your answer”

or

hi kool pro pic imprssd can i b part of ur frndlist..

These aren’t even bad compared to other messages I started to receive (which I proceeded to report as inappropriate/spam). Long story short, befriending those located in India caused an abundance of random men to send me messages and friend requests. I tried everything but there was no way around it. I soon realized that I wasn’t alone in receiving these invitations to connect but I was definitely alone in not having the patience to deal with it. So I decided to create another account — I call it my Indian Facebook.

Number of pending friend requests on my actual Facebook profile: 2
Number of pending friend requests on my Indian Facebook profile: 57 (I rejected a bunch but gave up after a while)

The Insights

In the past few years, I’ve started using my two profiles more productively. I experiment by posting things on both profiles to analyze the level and kind of responses I receive. It’s kind of fun! Everyone on my Indian Facebook is Indian and majority of them reside in India itself. So it’s quite interesting looking at how people in two countries use the same social media channel. I also get to use and interact with different versions of Facebook’s interface at the same time!

So here are some of my observations. Note, I obviously prefer one type of Facebook community over the other, but by no means am I implying that one is right and other wrong. These are simply observations and a matter of preference:

  1. People in India put absolutely everything on Facebook and aren’t as careful about their privacy settings. We’re a lot more apprehensive here.
  2. External applications such as games etc. seem to be more famous amongst the Indian community. My Indian Facebook’s timeline is often filled with scores of different games users are interacting with and overloaded with too many requests to join these applications. I see this once in a blue moon on my Canadian Facebook.
  3. People in India love tagging in large numbers. Given that there’s some sort of a national holiday or religious festival every month, my wall is often filled with e-greetings. One greeting is uploaded and a 100 people are tagged in that photo. And people don’t mind! A good percentage of them comment on that greeting by saying thank you etc. This has never happened on my Canadian Facebook.
Note: 40 people tagged, more than 15 likes and over 30 comments.

4. I love how many intellectual conversations pop up on my Facebook news feed and the number of interesting articles that are shared. This has never happened on my Indian Facebook. Majority of them are (inappropriate) jokes, rants or quotes relating to love and relationships.

5. If I post an interesting article on my Indian Facebook, it will rarely get any attention. If I post a juicy life update, my notifications will blow up within no time. Interesting articles tend to get a decent amount of attention on my Canadian account though.

For these reasons and for many others, I’m definitely glad to have two Facebook accounts. Despite the fun I get to experience and insights I get to gather, I wouldn’t recommend it. It’s a definite waste of time — I should take my cousin’s advice and deactivate one, if not both accounts. One day!


If you enjoyed reading my post, I’d love it if you could hit the recommend button below. If you’ve got some feedback or insights to share, I’d love to hear those as well! Thanks a lot for reading ☺


Check out my blog and a few other posts I wrote on Medium! Again, would love any feedback you may have for me. Thanks!

Written by

@IveyHBA Graduate and part of the core team @hackinghealthca.

Published December 23, 2013

 

Life Without a Cell Phone


 

About a year ago, I wrote on my blog:

Ops!

Tragedy, or finally an excuse to get rid of “being always available” and get my life back?

I’ll probably just end up getting another cell phone, but it might be interesting seeing what happens in the meantime…

So, it’s been a year, and I still don’t have a cell phone, and it’s really great.

Why no cell phone?

Being a developer, I really need long stretches of uninterrupted time to get wired in and be productive. Having a cell phone quickly became a nightmare as I grew my client base. I would get a call every half a hour or so, and that was pretty disrupting to my work, since I had to start over 1,000 times, and right when I got back to work the phone would ring again.

Turning it off or worse yet not answer? People would accuse me that I was ignoring them on purpose, even if I’d call them back, and they’d say stuff like “what if it was an emergency! You’re not reliable”, bla bla bla.

All right, so what now?

When I decided to take the opportunity to drop the cell phone thing once and for all, I was a little scared. I was scared that clients would complain, and take their business elsewhere.

Then, I thought: all right, I might lose 50% of my clients, but I bet I’ll be at least 100% more productive, so I’ll still make the same amount of money (make sense somehow?)!

You know what happened? I didn’t lose a single client (and yes, I’m at least 100% more productive than I used to be).

Your cell phone is not your friend anymore

I remember that my dad had one of those huge cell phones in the 90′s, like the one in Wall Street.

In the meantime, I’d go out pretty much every day with my friends. No one had a cell phone. Somehow, we still managed to meet up every day.

After a few years, I got one of the first Nokia, but your cell phone was still your friend. You used it to meet up with friends, if you ran out of gas or got a flat tire, etc. In general, your cell phone was for your own benefit.

Then, something happened.

Maybe because everybody bought one—I don’t know—but having a cell phone (and of course you have to have one nowadays) started being about being reachable 24/7. That is, not for yourself, but for others: 10 PM on Sunday, 7 AM, doesn’t matter: you have to be there for others to contact you. Is that a good thing? I don’t know, but it’s what I hated most.

My cell phone wasn’t for me anymore but for clients, family, friends, banks and insurance reps, and strangers with the wrong number to contact me 24/7 about their own problems and needs, to the detriment of my need of not being interrupted.

Email is your friend

No cell phone meant having to find an alternative form of communication.

Of course, the first thing that came to mind was email, and Skype.

I love both. The main reason is that you can decide when to talk to people, without them getting offended that you’re ignoring them. While if you don’t answer the phone right away you’re ignoring them and not taking their call on purpose, no one complains if you reply to an email 20 minutes or even a few hours after you receive it. You can check your email while you’re taking a break, and in general communicate when you can and on your own terms.

In addition, with email, Skype, and Messages I’m pretty much always reachable, but they’re a lot less invasive than a cell phone (i.g. no ringing and vibrating), and most importantly no one expects me to reply right away—although I usually do—so if I’m not available it’s not a big deal.

So, I told everybody that I didn’t have a cell phone anymore, and to send me an email instead.

Why do people call you, and how can you still help them out?

Image representing Skype as depicted in CrunchBase

Image via CrunchBase

Right after I broke my cell phone, I started thinking about it: what now? How will people reach me? Why do people call me usually? How can I address their problems in some other way?

Turns out, 99.9% of all calls I used to get were unimportant or useless. Especially since I started paying attention, I started noticing that most people called me for many reasons, but rarely because it was really important.

Because they’re bored

They have dead time like they’re driving, on the train, waiting for somebody, etc.

Obviously this is just a waste of time. No one ever sent me an email without an actual reason.

Because they’re lazy

They could solve their own problem, but it’s just easier to call you.

A good example that would happen to me a lot, people would forget their password and would call me to give it to them again. I then had to interrupt whatever I was doing (usually programming), and look through literally hundreds of emails or files. Thing is, I had just sent them the password a few days before, and it was still sitting in their inbox. With me unreachable, they would just figure it out for themselves (i.g. they would look in their inbox).

With email, people are lazier about writing the email than not trying to solve their own problem. I never got an email asking for a password.

Because it’s an emergency

This is one thing everyone mentions to me: what if it’s an emergency? Sure, you want to be available if there’s an emergency.

Thing is, I actually am.

I’m no more unavailable than when I used to have a cell phone: I’m virtually always connected, and check my email regularly. Of course I might have a meeting or be sleeping or whatever, but in those cases it’s not as if I was available when I had a cell phone.

In addition, in my case most emergencies turn out to be false alarms.

Before sending an email (again, it takes more effort), people now make sure it’s an actual “emergency”: your site is down!? How about Google..? Is Google down, too? Usually, yes.

Because they’re bored

Did I already mention this? Well, it happened a lot.

My life without a cell phone

So, how is my life without a cell phone, after 1 year?

It’s awful.

If I have to meet somebody at let’s say 6 o’clock and they’re late, I have to wait there and read on my iPad.

When I’m working, I actually have to work and finish what I’m doing, instead of taking a break every 10 minutes to pick up a call. As a consequence, I’m done working after 5 hours instead of 8, and I either have to find something else to do to feel productive, or have extra free time.

I don’t either ever get to know about people’s problems, or I get to know after hours, when it’s clear that it was a false alarm.

If I’m having dinner with my wife, I can’t keep my phone on the table and either play Ruzzle or pick up a call and start talking loudly or say that I’m having dinner and I can’t talk. I actually have to enjoy dinner and have a conversation.

I love it.

———

My name is Niccolò Brogi, I’m a web developer from Florence, Italy. You can learn more about me on my website.

If you liked what you just read, please hit the green ‘Recommend’ button below so that others might stumble upon this article. Thanks!

Written by

Self-taught web developer. I like programming, Star Wars, Macs. http://nbrogi.com

Updated December 22, 2013

Published in

Go to Adventures in Consumer Technology

 

 

 

Tenth Grade Tech Trends


A few months ago, my fifteen-year-old sister told me that Snapchat was going to be the next Instagram. Many months before that she told me that Instagram was being used by her peers as much as Facebook. Both times I snickered.

Learning from past mistakes, I took some time over the holiday break to ask my sister many, many questions about how she and her friends are using technology. Below I’ve shared some of the more interesting observations about Instragram, Facebook, Instant Messaging, Snapchat, Tumblr, Twitter, and FaceTime. I hope you’ll find them as informative, surprising, and humbling as I did.

Instagram

Looking at her Instagram feed, I noticed that the vast majority of photos were of people – not beautiful views, objects, or experiences. This is in stark contrast to what the people I follow on Instagram take photos of, and very analogous to the photos that appear in my Facebook Newsfeed.

My takeaway: Facebook was smart to buy Instagram.

Facebook

She mentioned that she tries to visit Facebook as infrequently as possible. “It’s addicting,” she bemoaned, “you end up getting lost in it and I don’t like that.” I found this perspective interesting. Facebook is clearly doing a good job delivering relevant content, yet its users (at least this one) feel poorly when they use the service. Related, she mentioned that she only visits Facebook after her Instagram Feed updates have been exhausted.

My takeaway: Facebook may have an irreversibly bad brand.

Instant Message

While much of my childhood was spent instant messaging, on AIM and then Facebook Chat, my sister says she and her friends rarely IM with each other. “When you go on Facebook Chat the people you don’t want to talk to are always the ones who immediately chat with you.

Most of my sister’s friends’ post-school communication takes place on iOS apps, such as iMessage and Snapchat. Though she did say that they use Facebook Message fairly often, as a way to asynchronously send each other notes (in other words, email for adolescents).

My takeaway: I wonder if a Facebook email product could take a significant share of the market, from Gmail and Yahoo, once my sister’s demographic reaches college (where almost all of my social and academic communication was via email). My sister couldn’t even remember her Gmail password when I recently sent her something, that’s how infrequently she uses email right now. That’s bound to change soon.

Snapchat

My sister maintains that Snapchat is up there with Instagram, in terms of usage amongst her peers. Her exemplary use case was a moment that she captured in the airport of a funny looking man who was snoozing in an awkward position. It’s the type of thing that you want to share with somebody, but it’s insignificance would make it awkward in a text or status update. “It’s a way to connect with friends when you don’t really have anything to say.” Or in my words, if traditional messaging is functional — communicating for a purpose; “What time do you want to meet for the movie?” — Snapchat is the opposite, whatever that is.

My takeaway: Snapchat is a communication tool, seriously.

Tumblr

Surprisingly, I found my sister’s insights on Tumblr most interesting.

First off, she described Tumblr as a photo service: “It’s photos only.” I mean, she knew that it supported text posts — after I cried, “You know it’s a blogging platform, right?!” — but couldn’t remember a time when she saw anything but a photo in her Dashboard.

Second, despite knowing many active Tumblr users, she said she didn’t know anyone who actually posted on the service. Rather she said the majority of her friends merely consumed content, with a tiny minority reblogging stuff that reflected who they wanted to be (more on that later).

Third, she said most of her friends stopped using the service once they reached high school: “Tumblr is mostly middle schoolers. Especially hipsters. They just reblog stuff.” (Note: we’re from Santa Monica and my sister would be considered “hipster” by Northeast standards.)

Finally, whereas Instagram is a place you follow “celebrities and bands,” she mentioned that on Tumblr her friends follow people who they aspire to be. Cobra Snake was her quintessential example of the type of Tumblr user that is idolized on the service. These “idols” are the ones who post most of the content (photos) on Tumblr, content that is then reblogged by kids who aspire to be what the photos represent.

My takeaway: I can’t get over the “middle schoolers use it” comment, especially since they use Tumblr as an identity tool. That’s exactly how my friends and I used Myspace in middle school, and we too abandoned it (for Facebook) once we reached high school. So in middle school you care a lot about your personal presentation (themes and cultural images on your Myspace or Tumblr page), but once you reach high school you care more about the people you present yourself with (photos on Facebook and Instagram)? Maybe I’m reading into this too much. Maybe not.

Twitter

She had almost nothing to say about Twitter because she didn’t know anyone in high school that used it. “Nobody uses it. I know you love it but I don’t get it. I mean, I guess a a few kids use it but they’re all the ones who won’t shut up in class, who always think they have something important to say.” (Note: that was me in high school, unfortunately.)

For me, Twitter is predominantly a link discovery service — admittedly, that is a simplified view, but it’s helpful for these purposes — so I followed-up on her Twitter comments by asking where she discovers links. “What do you mean?” She couldn’t even understand what I was asking. I rephrased the question: “What links do you read? What sites do they come from? What blogs?”

I don’t read links. I don’t read blogs. I don’t know. You mean like funny videos on Facebook? Sometimes people post funny links there. But I’m not really interested in anything yet, like you are.

She didn’t know what BuzzFeed was, and doesn’t visit fashion blogs! (Of course, the older brother thinks that would be a given.) I was floored.

My takeaway: this actually seems like a huge opportunity for Twitter. Kids my sister’s age are driving the growth of Instagram and Snapchat, yet (anecdotally) they’re barely using Twitter. If the company can figure out how to better appeal to younger demographics, there’s a massive growth opportunity there. Especially since I don’t buy that my sister isn’t into links. I just don’t think she stumbles across the right ones.

The Next Big Thing

Unfortunately, my sister couldn’t name the next Instagram or Snapchat, though she did tell me about an idea that she swore all of her friends would use if one of my “entrepreneur friends” built it: a FaceTime-esque app that’s free.

Apparently, high schoolers love FaceTime (blows my mind) but it’s too expensive to use frequently. Instead of SMS, some of her friends use Kik (or one of the apps in that category) to save money on phone bills, and they desperately want a similar app for FaceTime. Serendipitously, Jenna Wortham made a prediction that’s in line with my sister’s stated need:

…the same impulse that made Chatroulette a viral hit, and something that Apple has tried to capture with FaceTime, Google with its Hangouts, even Color’s ill-fated last and final iteration. It’s enough to make me think that the real real-time social Web is coming, in one form or another.

Though I can’t relate, I know my sister would agree.

My takeaway: I’m getting old.

[UPDATE: to clarify, the carrier charges — from Verizon, et al. — make FaceTime “expensive.”]

What do you think about all of this? Jot your thoughts down in a branch and invite me via Twitter! I’d love to talk about it.

View story at Medium.com

 

Is Your Company Leveraging Social Media Advertising? It Should Be.


Or alternatively, you can be left behind.

Social media advertising is in an embryonic state. In the next decade advertisers will be allocating more of their budget to social ad spend in favor of lower costs, highly targeted mobile placement, and higher conversions.

Over the last four years I’ve talked with thousands of people about social media advertising. It’s amazing to see the disparity in opinion between business owners, marketers, and consumers. The cool thing about my position is that I am all three of those things: business owner, marketer, and consumer; so I have an interesting all-inclusive perspective on social advertising.

You know what’s cool? Growing multibillion dollar markets.

The problem with the projections above is that these numbers are based only on Facebook and Twitter’s ad revenue growth over the past few years. Not only does this chart forget to include Facebook’s recent growth of 1.8 Billion dollars in revenue during Q2 2013 ,it also doesn’t take the changing market landscape into perspective. Over the past several weeks Instagram, Pinterest, LinkedIn, and Foursquare have all announced ads products opening advertisers up to new audiences of hundreds of millions of consumers.


So many channels, so little budget. Marketers will need to convince executive teams that there is value in advertising across other networks over the next 2-3 years.

When I ask consumers (aka normal people) about social advertising I usually get this as a typical response:

Facebook ads are stupid and I don’t ever click on them.”

This was true a few years ago when advertising on Facebook was simply a side banner on the web that relatively no one clicked on. To the consumer these are still to this day “ads on Facebook,” but in reality that is only one of several ad products Facebook now offers. Everything changed when Facebook introduced Sponsored Stories in 2011, mobile News Feed advertising, and other ads products designed specifically for mobile such as app install ads.

Oh look, new undies! (I never notice/click these ads ever myself).

News Feed ads are now providing almost 50 times the clicks per ad compared to Facebook’s desktop right-hand side ads and 21 times the clicks of web retargeting ads. Not only that, but they are also delivering a higher ROI for a whopping 79% lower cost than web retargeting ads.
I think at this point there’s enough buzz for us all to understand the importance of mobile advertising.
We live in a two screen world where we check Facebook during TV commercials, increasingly rely on news from the web, and listen to music through streaming apps like Spotify and Pandora. If I were to place my marketing hat on, the way I see it mobile advertisers have one of three choices currently:

1. Advertise with banner ads using services like iAd.
2. Advertise on streaming radio apps.
3. Advertise in the social news feeds.

To me the clear and obvious choice as both a business owner and marketer is Facebook ads. Mobile banner ads have small awkward placements typically found in free versions of popular mobile apps and games. The massive problem with these placements is that many app developers (not all) specifically design mobile UI’s to drive pseudo clicks on ads within their app, thereby driving revenue. That’s fantastic for the app developer, but for the advertiser it provides a weak form of ROI measurement.


When I show consumers Facebook “ads” on my phone in the News Feed today, many of them don’t even realize that they are being advertised to. You’d be surprised at how many people were shocked when I explained that the article about health and fitness in their News Feed was an “ad” promoted by a fitness company and that they were paying to be in their News Feed.


That’s the beauty of Facebook ads, there will always be a grey area between brands that are directly advertising and brands that are telling a story. The brands that tell a story on social will win, providing value and narrative to the community without directly pushing a product or service.


This doesn’t mean that marketers can’t successfully utilize social ads to create new product awareness, drive referral traffic to their website, provide rockstar customer service, and ultimately drive sales. The great thing about social ads is you can do all of these things at once, generating value beyond the clicks and conversions by building community and creating relationships with real customers. You can’t create a relationship with a banner ad.

Discover and install new apps right from your News Feed.

As a consumer, I continually find value in targeted Facebook ads. Specifically, I have installed well over a dozen apps directly through discovering them in my News Feed. Unlike mobile banner ads, Facebook mobile News Feed ads take up the user’s entire screen.


There’s no avoiding it, if advertisers have targeted high quality content the consumer is going to take notice. Not only that, but unlike other forms of advertising consumers can directly chat with these brands and have a conversation from the palm of their hand. If your company isn’t utilizing social media advertising yet, it should be. Take the time to do some research and experiment with different social ads products, because they are here to stay.


If you found significance in this article please recommend it below!


 

How Facebook’s Own Algorithms Are Killing Facebook


Edgerank completely fails to have the effect it was originally designed for

 

 

For almost three years I have been one of those guys working as a freelancer telling companies why and how they should build fan bases on all kinds of social media channels. I made an income telling what works and what doesn’t. Facebook has become increasingly important for brands and companies. As a company you can do amazing things with Facebook. Building a community around your brand is not that hard as long as you follow some basic social media marketing principles and make your fans happy.

Rule no1 was: don’t just advertise, social media is social so don’t just shout out all your products every day, but add value to your readers. Give them insight in your operation, give them interesting tips on using your products or go back to the core of your business, your mission, and use Facebook to help with your mission.

 


The race for the attention

As soon as people’s Timelines started to get flooded with messages, a big problem surfaced: Facebook had to figure out how to get the most important messages in front of the readers. They came up with Edgerank.

Consejos para optimizar nuestro Facebook EdgeRank

Consejos para optimizar nuestro Facebook EdgeRank (Photo credit: infocux Technologies)

EdgeRank was put in place to ensure users don’t get overwhelmed by content and to reduce spammy content in favor for interesting content.

Edgerank is a calculation that decides how important a message is to the reader, and thus how high in the Timeline this particular piece of content shows up. The Edgerank formula consists of three things:

  1. Affinity
    If you spend more time talking or interacting with certain friends or pages, your affinity with those people or pages will increase.
  2. Weight
    Weight is the level of interaction a piece of content gets (likes, comments and shares).
  3. Time Decay
    Over time, a posts relevance decays, making it less important and pushing it down the feed.

Read more – > https://medium.com/the-social-graph/11e10d10ed2f

source

 

 

 

Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon


FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is bringing auto-play for native videos to all users after testing the feature in September. And it’s just the beginning of a huge push to put Facebook in motion.

 

Image representing Vine as depicted in CrunchBase

Image by None via CrunchBase

 

Source Read more – > http://techcrunch.com/2013/12/06/video-is-facebooks-next-big-opportunity/

 

 

 

Facebook, stay connected.


By just a ‘simple’ step.

 

facebook

facebook (Photo credit: sitmonkeysupreme)

 

My 14 year old sister and I were talking about Facebook when I was changing my dads profile picture on the site with awkward photos from his photo library (yes I know his password). When my sister started using Facebook when she was 12 years old, she simply thought it was fun. She had no idea how brilliant it was to be able to sign in and be connected with people from all over the world, in just a matter of a split second. While talking on why she created it, and more importantly, why she quit using it, she told me that the site became boring really quickly and there wasn’t any relevant information.

 

read more -> https://medium.com/i-m-h-o/bf2c5634daf0

 

 

 

Facebook Wants To Know What Your Posts Really Mean


Source ReadWrite!

 

 

Image representing Mike Schroepfer as depicted...

Image by Facebook About Page via CrunchBase

Technology Review reports that a team of eight artificial-intelligence specialists at Facebook is working on a technique dubbed “deep learning,” which runs on a system of simulated brain cells used to make more precise judgements about a user’s text, photos, and future behavior.

 

Mike Schroepfer, Facebook’s chief technology officer, says the goal is to cut down the number of posts served by Facebook’s personalized News Feed from 1,500 or so to just 30 to 60 of the most relevant posts. One reason for making the News Feed smarter and more personalized: On mobile devices, which account for more and more of Facebook’s usage, people visit more frequently but more briefly.