Innovation isn’t a tactic. It’s a religion.
It’s not a method, it’s a mindset. Everybody’s looking for tactics, but it’s more about religion. So the reason my team and I stay ahead is that we’re built to stay ahead. We value the ROI that comes from the time we spend researching and pondering and debating and playing. We view that as a necessity. I don’t think a lot of people consciously value oxygen, but you need it to stay alive. That is how I look at innovation. In my opinion, Staying ahead is a requirement for being a successful business, so the reason that I stay ahead is that I allow myself to experiment with new platforms and do un-scalable stuff like spending 45 minutes sending Snapchats to everybody in my contacts because there is no “select all” button. I allow my employees to have that time playing, tinkering, experimenting, and debating. For example, when Vine came out, we basically shut down certain parts of VaynerMedia in order to get on top of the new app and really try our best to master it before anybody else. We’re in the business of always trying to put ourselves out of business.
- Riding the Hashtag in Social Media Marketing (nytimes.com)
- Right Hooks And Better Marketing With Gary Vaynerchuk (twistimage.com)
- LinkedIn Goes All-in With Content (business2community.com)
- Gary Vaynerchuk: What I’ve Learned (esquire.com)
- Read an interview with Gary Vaynerchuk and learn how to engage “5-minutes-more” (writeforwiley.com)
- Los Angeles Content Critiques (garyvaynerchuk.com)
- Jab, Jab, Jab, Right Hook (seanknows.wordpress.com)
- Riding the Hashtag in Social Media Marketing – NYTimes.com (fordhamgsbsocialmedia.wordpress.com)
- 4 Super Smart Entrepreneurs Who Are Dominating their Market (blogtrepreneur.com)
- Five key takeaways from Dublin Web Summit (sage.co.uk)