This article was written by Heather Wilson. She is a senior at Chico State majoring in Public Relations with a minor in Nutrition. After graduating in the fall 2012, she hopes to pursue her career in New York City or London as a publicist. While at Chico State Heather has been an active member of the Nutrition and Food Sciences Association and volunteers as the Head Coach for Butte County’s non-profit organization Girls on the Run. Last summer, she was an intern at McEntyre Public Relations in New York City and fell in love with every aspect of life as a public relations practitioner. When she is not writing, or focusing on schoolwork, Heather enjoys running and training for marathons. Feel free to connect with her on LinkedIn or Twitter.
When scrolling on Pinterest you can’t help but notice that the website is extremely user friendly. When analyzing the layout you notice that it is very simple and clean; however, it almost gives you a monotonous feel. The print is large and red, the employees profile pictures are straightforward snapshots and the links to steer you through the site are basic. This may perhaps enlighten the reports that were released about the fact Pinterest is in the development of remodeling their look in preparation for becoming an iPad application.
According to a statement on CNN, the tactic is to produce profile pages that will be “more beautiful”, which could unquestionably boost the traffic that comes to the site. Despite the fact that they are already enormous, there is always room for growth.
The new renovated website design is going to be a remarkable change from the earlier iteration that Pinterest used. The new profile design will utilize rows, an alternative than taking its original approach that emphasized column alignment.
The new profile page will feature the user’s descriptive biography, as well as all of the links to sites they have attached to their account. The links of all the images that that person has re-pinned will be featured in the top right corner of their profile, stretched horizontally.
Ben Silbermann, CEO and co-founder of the business, alluded to the revamp the website design during an interview at the South By Southwest festival in Austin, Texas: “I’m so excited about it,” said Silbermann. “We wanted to make it more beautiful…to make your profile different in kind than the profile you have on Facebook.”