Category Archives: Pinterest

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How to Use Pinterest in Your Online Marketing Initiative


There’s a lot of talk about Pinterest and Instagram today, and for good reason. For many businesses, it’s possible to develop a following on these image-based sites and drive high amounts of traffic to your site. It isn’t as difficult as you may think, either.

Consider the following example.

If a mom-and-daughter-run website can harness the power of pinned images on Pinterest, your business and well-planned strategy can too. As reported by Entrepreneur.com, a mom and her then-15-year-old daughter started PopCosmo — a site they envisioned as being a teen trend spotting site focusing on their local area.

A single image mashup the daughter posted on Pinterest drove 10,000 visitors to their website in a single month. Now, they’re averaging 120,000 page views per month:

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It’s true that they had a website that would naturally appeal to the demographics of Pinterest. If you don’t think your site would quite fit in, maybe you’re right, but there’s still benefit to be had. I’ve even seen pins of products as mundane as portable storage containers go viral on social media channels; it really comes down to creativity and effort behind the campaign. Social media marketing is one of the three pillars of a successful SEO campaign, and Pinterest is a big player in the social media realm right now.

There are many ways to use Pinterest for positive-ROI benefit. If you want to get started with it, here are a few tips to keep in mind:

Be Selective: Don’t pin every single product in your store, every image from your blog, etc… Pin the best ones.

Use Teasers: Don’t give all the goodies away in one image or one image description. Create pins that relate to your products or service and give just a little info to guide them to your site for more.

Add ‘Pin It’ Buttons: Just as you integrate social networks and sharing buttons on your website, be sure to add buttons that make it easy for other people to pin your images. Add a follow button for your Pinterest profile, too.

Use Lots of Images: Use lots of images on your site so there’s more for people to pin. Remember that you can pin videos, too!

Pin Often, Pin Variety: Pin often. The more you pin, the more people who are likely to see one they like and re-pin, like, follow or comment. Remember that unlike other social networks, images on your boards have a long shelf-life. They aren’t buried as easily as a Tweet. Don’t just pin your own images, though. Repin, like, follow and comment other pins/pinners that are relevant to your industry or might be interested in your business at some point. Be personable.

Pin Interests: Most people on Pinterest don’t want to “see marketing”. They want to find what they’re interested in and they want to “see people”. So as you have time, make boards on topics that interest you and pin and interact on those boards too.

Pin Vertically: By vertically, I mean that literally… use images that are taller than they are wide. Because of Pinterest’s layout, it will attract more eyeballs. Using dark borders on your image or adding text (think memes) can also help.

Pin Mashups: Take several examples of something and combine them into a vertical image showing each on in a different block. Great for grouping favorite items, how-to steps, etc.

Feature Customers: Make your customers feel special and they’ll keep coming back. You can do that in many ways on Pinterest. You could create a board where you feature a particular customer each week. You can hold contests that require repinning (or whatever you like) for an entry.

Secret Boards: A new feature to Pinterest is secret boards. These can be used in many ways. You could offer a membership type board where only VIP members are invited to view and contribute to the board. You can even use it as a collaboration area for your employees. You could use it for private clippings and viewings of ideas for your landscaping, interior decorating, wedding planner customers (so many possibilities!).

Tools for Pinterest:

There seem to be new tools sprouting up for Pinterest each week and lots of current social media tools are integrating Pinterest. Some are paid tools, but there are lots of free ones. While you may want to invest in some of the more robust paid ones in the future, here are just a few free ones that you can consider using when getting started:

ShareAsImage (Was previously PinAQuote): Quotes and sayings are popular on Pinterest. If you aren’t a graphics person it can be a challenge even to create a basic, good-looking quote. It’s easy with this tool. Here you can easily create word-based images to share on Pinterest. Simply drag their button to your bookmark bar and it’s ready to use whenever you are.

WiseStamp: This is a really cool one, especially for a business. You can display your latest pins in emails that you send. This is a great way to gain new followers. Do you send out a newsletter? By all means, add this to it!

PinPuff: Pin Puff is similar to Klout, but only used for Pinterest. It measures a user’s influential potential and even assigns a monetary value to your pins.

Reachli: With Reachli you can actually track the effectiveness of each pin. Social media analytics are important for a successful social media marketing initiative. You simply set up your pin through the website and it’ll show you how many repins and likes it gets. You’ll see the potential number of people that pin reaches. But what I really like about this is that you can track the number of clicks that the pin has received. Here’s an example from the dashboard:

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PinReach: I’ve saved my favorite free Pinterest tool for last. This one is incredible and something that they could easily charge for, in my opinion. The amount of data you can get is incredible, whether you’re tracking your own profile and campaigns or you want to spy on other people.

It assigns a score, kind of like PinPuff, but seems much more detailed and accurate. They have a ‘guide’ to their scoring system that kind of lets you know where stand in comparison to other users. The higher your score, the more influential or popular you are on Pinterest.

Example: only 3 percent of users have a PinReach score of 40. The majority (45.7 percent) fall between a 20 and 29. And only .04 percent have fall between 60 and 69.

Here are just a few screenshots that show just how robust this free tool is:

Trending pins: Here you can see pins that are trending right now. This shot has been cropped to keep it short, but they show way more than this.

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This is for trending pins overall. But if you look on your dashboard, you can also look at only your pins to identify your best performing pins (the ones with the most repins). If you click on a particular pin it will take you to the analytics page for that individual pin.

In your dashboard, you can also identify your influential followers (if any). Here are a few of the other really cool reasons I like PinReach…

Find the highest reaching members with one click
Find the most popular pins
Not only find trending pins, but trending members
There are many things on this site that make it my favorite free tool for Pinterest.

Conclusion

I hope this look at Pinterest and the tools available are helpful as you move forward with your online marketing initiative. Pinterest isn’t meant for everyone, but it sure can be helpful if your business is visually-oriented. Do you have any other tips for marketing on Pinterest? Let me know in the comments!

(VIA. Huffington Post)

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4 words that make Pinterest different than your average social network


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Look, use, want, and need – what do these words have to do with Pinterest?
In ““I Need to Try This!”: A Statistical Overview of Pinterest,” authors from Georgia Institute of Technology and University of Minnesota examine Pinterest using three questions: They asked what makes certain “pins” succeed and others fail, they asked what the structure of social connection is on the site, and they compared Twitter and Pinterest.
Some of the results are pretty surprising – others, not so much.

Not all pins are created equal

What makes a winning pin? According to the study, being a female helps you get more re-pins, as does being from the U.S. and the U.K. This is because most users are female, and most users are from those two countries – and people tend to re-pin things they’ve seen on their friends’ accounts. More popular users have a wider audience base.

However, the researchers noted that their sampling strategy may have impacted the results, since their sampling strategy focused on people who tended to re-pin people similar to them. Still, as they noted, “If this is in fact the case, then men would immediately find themselves at a disadvantage for repins since they would have smaller audiences.”

But it’s not totally a ladies’ club

There’s a common misconception that Pinterest is a women’s-only site. Or at least totally dominated by women. But that’s not true – at least, not totally true. The researchers reported that 80 percent of their sample pinners were female, so women definitely have a super-majority. But in Europe, the gender balance is better than in the U.S., and you can’t discount the 20 percent portion of the audience that is male – they actually tend to have a higher mean follower count than women.

The researchers weren’t sure why this was so, but they had a few guesses. “For example, maybe the genders are at different places along
the technology adoption curve, with proportionally more early adopters among men (who disproportionately attract attention)? Or, in a parallel argument, perhaps the men on the site disproportionately attract followers simply because they are scarce.”

Twitter and Pinterest have less in common than you’d think

A social network’s a social network, right? Not really – while there’s plenty of overlap, when the researchers compared Twitter and Pinterest, obvious differences came to light. They gathered 200,000 pins and 700,000 tweets and looked at what people were talking about on each social network. Even though it’s all virtual collecting, Pinterest positions its users as consumers much more so than sites like Facebook, Twitter, and LinkedIn do.

Pinterest and Twitter occupy different corners of the social network market – Twitter is text-based; Pinterest focuses on images and helps people aggregate and accumulate; Twitter is linear, with your feed constantly refreshing. And according to one of the first scholarly examinations of Pinterest, there are four key words that make the digital pinboard distinct from its competitors: “use, look, want, and need.”

Use, look, want, and need

Those four verbs make Pinterest stand out because they highlight how so much of the network’s appeal is grounded in the idea of acquiring stuff. When the researchers compared Pinterest and Twitter, they did a textual analysis that showed how Pinterest users talk about possessing and observing things, whereas Twitter users favor words like “now, tonight, watching, going,” which suggests Twitter is more about commenting on timely events, and about action.

Pinterest grew at a rapid clip at first, but now the user base is leveling off – it’s not the shiny new social network anymore. And even as it adds stuff like a native analytics service, it will have to compete with a slew of competitors that are even more tuned in to turning pins into purchases. Since Pinterest users are substantially more focused on looking at and bookmarking beautiful things, it’s likely that Pinterest will lean into its potential as a jumping-off point for online shopping – a move that will further separate it from Twitter but make fans who use, look, want, and need the items they pin very happy.

(VIA. Digital Trends)

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Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate By Tim Peterson


Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.

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Seventy percent of brand engagement on the social scrapbooking platform is driven by users—that is, users pinning brand content outside of brands’ own Pinterest accounts—versus only 30 percent generated by brands pinning something that users repin, comment on or otherwise interact with. So says a study by Digitas and visual analytics startup Curalate that analyzed nearly 10 million pins, repins, comment, likes and keywords across more than 120 automotive, electronics and fashion/retail brands.

Curalate co-founder and CEO Apu Gupta reasoned that Pinterest’s positioning around content discovery explains why brands might have harder time igniting interest on the platform. “The whole model is centered around the idea of content coming into Pinterest from different places other than a brand,” he said. “It happens to be that content is largely about brands, but the way that content is originating and getting onto Pinterest is not happening by brands themselves. It’s happening by consumers.”

Brands shouldn’t get discouraged by the study, though, because it “says less about how brands in a category are engaging and more about the rabidness the [Pinterest] community has for those categories,” said Jordan Bitterman, svp and North America lead of the agency’s Social-Mobile-Local practice. To support the point, he cited fashion/retail brands that see 82 percent of their engagement come straight from the community. Meanwhile, auto brands saw 75 percent of their engagement from the community, and electronics brands saw a more even-keeled 53 percent engagement from the community. “It’s less about what brands are doing wrong than about how they can join those conversations,” he said.

Brands that want to join those conversations should create images that users will want to share. “A lot of images in auto are professional images that were created and distributed by brands,” Bitterman said. Gupta pointed to fashion brands as doing particularly well on Pinterest because “fashion brands have always understood storytelling in a way other brands haven’t.” That might explain why the fashion/retail brands examined averaged 46 repins for their every pin, whereas user-generated fashion/retail pins usually only notch 6 repins. On the other hand, auto brands’ typically see only three repins versus 10 repins for users’ auto-related pins, and electronics brands average five repins compared to their users’ 14 repins.

Digitas and Curalate also looked at the best day and time for brands in each vertical to pin—3 p.m. ET on Friday for fashion/retail, noon ET on Friday for auto and 10 p.m. ET on Monday for electronics—but both Bitterman and Gupta said it’s hard to decipher how marketers should view those findings. Bitterman inferred that Friday afternoons make sense for fashion/retail and autos because many people shop or take test drives over the weekend and begin planning those outings on Friday. “Electronics kind of stumps me,” he said before inferring that Pinterest users interested in electronics may be a relatively smaller population whose prime web browsing time correlates with primetime TV.

(VIA. ADweek)

Pinterest revives classic features, revamps notifications and search

Pinterest revives classic features, revamps notifications and search


Pinterest revives classic features, revamps notifications and search

When Pinterest unveiled its big redesign last month, it took the sort of gamble on feature trade-offs that we’ve seen before: some big leaps forward at the expense of a few leaps back. Much to the relief of many, the company is already doing what it can to restore what was lost while still forging ahead. Veteran users can once again see pins they’ve just posted, mention friends and find would-be contacts on Facebook on Twitter. As for the less nostalgic among us? The progress isn’t as dramatic, but it’s there: Pinterest has reworked notifications to show their history, and searches now include as-you-type keyword suggestions. More updates are on the way, including notifications for new pins, so we wouldn’t worry that Pinterest is spending most of its time mending broken fences.

(VIA. Engadget)

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Pinterest Tweaks Its New Look, Improves Search And Brings Features Like Pinned From And Mentions Back


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While Pinterest is still rolling out its brand new look to users, it decided to listen to some feedback along the way and make some tweaks.

Since the site relies heavily, or completely, on its users pinning things to boards like crazy, some features that were dropped from the new design were re-added due to popular demand.

One of the features that caused the community to clammer the most was “Pinned By,” which let people see who originally pinned an item. This was a way to discover new people to follow and Pinterest has brought it back:

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Additionally, the mentioning friends feature using an @ symbol has returned, yet another way to discover new people to follow. Notice a trend here? It seems like the new design was limiting users on how they could find new friends and boards to interact with. The company says that finding friends from Twitter and Facebook that are on Pinterest is back, too.

Other than the features that were reintroduced, Pinterest has improved its search functionality by adding auto-suggest, something that helps people out when looking for things. This has been a popular feature on Google’s search product, making the experience way less aggravating than looking at an empty white box for minutes:

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Along with search, Pinterest has moved your recent activity notifications, including older ones, to the top right corner, another move that could increase engagement. Things that the company are thinking on and might roll out soon are rearranging pins and creating a board within a board. Let’s call that feature “Boardception.” Still, it’s clear that remaining true to the original experience tops all new bells and whistles.

Other social sites like Twitter and Facebook tend to roll out features slowly, getting instant feedback from people along the way before things are released to the masses. By letting users opt-in to trying out the new look, Pinterest gets beta testers who are ready, willing and able to voice their complaints, since that’s what people end up voicing anyways.

If you’re still rocking the old design on Pinterest, just click “Get it now” after you log in:

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(VIA. Tech Crunch)

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Tracks takes a cue from Pinterest with a new focus on mobile experience discovery


New York City-based Tracks has gone through quite a few changes over the past few years — originally conceived of as a geo-blogging platform, it eventually ended up launching as a private social network for your life experiences in the summer of 2011.

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Now Tracks is making yet another big leap, and it could be its most important one yet.

The company is releasing version 2.5 of its iPhone and iPad app today, which shifts the focus away from just creating private social networks around experiences (dubbed “tracks”), to finding interesting content from your friends and people with similar interests.

“The engagement ladder is now turned on its head,” said Vic Singh, Tracks’ founder and chief executive, in an interview with VentureBeat. “Now we’re driving consumption first, which leads to creation.”

Given that there are far more content consumers on social networks compared to content creators, the shift seemed a long time coming. Instead of opting for the follower model of so many social networks, Tracks is aiming for more of a collaborative model, Singh said.

With its initial private social networking model, Tracks felt reminiscent of the hyped up app Path. But instead of having a single private social network that’s exclusive to your closest friends, Tracks basically made every one of its “tracks” a tiny private social network. Only people invited to a particular Track could see and engage with the content — the problem was that limits most of Tracks adopters to people who want to create content.

Singh, who is also a partner at NYC’s Eniac Ventures, sees Tracks’ new focus as something more akin to Pinterest (which he wagers is the “last big web-first company”). To that effect, the company also added the ability to “reTrack” photos and videos to another track. That’s a simple feature (also similar to Twitter’s retweets and Tumblr’s reblogs), but it’s an important one as Tracks refashions itself into an app for finding new things.

After all, what’s the first thing you want to do when you find something cool? Share it.

Tracks currently has nine employees and has raised $2.5 million in funding. Its investors include Alex Welch, the co-founder of Photobucket, Eniac Ventures, GC Seed, and Base Ventures.

Singh still sees plenty of potential in Tracks’ initial private social networking mission — but he reiterated that it’s still trying to be very different from Path.

“In life you don’t have a single path, you have a series of tracks,” he said.

(VIA. VentureBEAT)

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]


Guest author Justin Smith is product engagement manager for BloomReach.

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Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another.

Different Networks For Different Reasons

While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness.

Similarly, BloomReach’s analysis consistently shows that Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends – and brands. (According to Paul Adams, Facebook’s global head of brand design, Facebook’s strength is relationship-building, noting that many lightweight interactions over time can help promote brands.)

Traffic Analysis Tells The Tale

That is borne out by BloomReach’s analysis of total traffic – 46,277,543 site visits – for a set of retail clients from Sept. 20 through Dec. 31, 2012. We looked at five key metrics: total traffic, revenue per visit, conversion rate, bounce rate and average pages viewed. While Facebook delivered more than 7.5 times the traffic, Pinterest handily won the remaining four areas:

Pinterest traffic spent 60% more than did traffic coming from Facebook.
Pinterest traffic converted to a sale 22% more than Facebook.
Facebook traffic bounced 90% of the time, compared to 75% for Pinterest.
Facebook users viewed an average of 1.6 pages. Pinterest users saw an average of 2.9 pages – an 81% difference.
The average revenue per visit for Pinterest traffic was more than $1.50. But while Pinterest is able to drive highly lucrative leads – and the release of Pinterest’s Analytics Tool for Businesses should help companies make use of them – it can deliver only a relatively limited set of eyeballs.

Facebook Still Rules Awareness

If a company’s goal is to simply reach a larger audience to create or maintain brand awareness, Facebook remains the best option. Its sheer volume of users – 1.06 billion active monthly users, 680 million mobile users and 618 million daily users – and the army of people ready to sell impressions make it an easy channel to leverage. But it may be difficult to realize an immediate return on marketing investments on the network.

Perhaps the best approach is to look for ways to optimize Facebook campaign while expanding Pinterest presence. Both Facebook and Pinterest should become larger parts of the media mix model as visitor referrals from these sites grow. At the end of 2012, only 2.7% of total traffic in our analysis came from the networks, demonstrating that social commerce is still in an early stage. In the meantime, though, it seems fair to say that Pinterest is a more efficient marketing channel than Facebook.

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(VIA. ReadWrite)

Cory Booker’s #Waywire Becomes A “Pinterest For Video” With Refocus On Curation

Cory Booker’s #Waywire Becomes A “Pinterest For Video” With Refocus On Curation


Cory Booker’s #Waywire Becomes A “Pinterest For Video” With Refocus On Curation

Where do you put the videos you find around the web, and how do they express your identity? #waywire 2.0 aims to be the answer. Co-founded by Newark Mayor Cory Booker and launched nine months ago, #Waywire focused on original and user-generated content. But with today’s update the beta recenters around you collecting videos from YouTube, Vimeo, Vine and news sites into themed playlists.

From one perspective, this update is sensible. It’s #waywire trying to find its niche. “Pinterest for video” is a bit confining, but it symbolizes the value #waywire hopes to offer.

The initial ambitions of the startup were huge — to turn a generation of news-watchers into news-makers by letting them film and broadcast news segments or responses about things that fascinated them, and to augment those with original in-house news content. But shooting a newscast is tough work that creates a big barrier to user participation, and people have zplenty of news sources and behavior patterns already. Though #waywire was only in alpha, I didn’t see it gaining any traction and the company refuses to provide any user counts.

Moving towards curation bases #waywire on a quicker activity that piggybacks on the consumption most already undertake. And even if it’s official #waywire-produced videos people are curating, it makes peers you trust the source of news rather than another traditional establishment.

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In #waywire 2.0, you don’t just post videos to your feed. You collect them from any of the few dozen most popular video providers on the web, and organize them into “wires” about certain topics. For example, Mayor Booker has wires dedicated to civil rights, gun speeches, and a collection of his speeches.

You can also now add hashtags, set which video is the featured of a topic wire, and what thumbnail is displayed on each video. These all give you the power to create more compelling video compilations about fascinating subjects. It also opens the door to easier monetization through traditional video pre-rolls and overlays as well as sponsored posts since the update gives advertisers topics to advertise against. That should please investors who include First Round Capital, Troy Carter, and Oprah.

#waywire is now piping in content from 200 trusted sources including BedRocket Media, CollegeHumor, HuffPost Live, Refinery29, Slate, The Young Turks, and more. This ensures there is quality for people to curate, while the #waywire bookmarklet lets them easily grab content from around the /web. The site’s interface definitely still needs some work before it deserves to drop the beta title. Vines get the bottom of their portrait shape cut off by #waywire’s landscape player, and there appeared to be no way to add existing videos you’d shared to a specific wire.

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Still, there is no doubt in my mind that watching a curated video playlist assembled by an expert is an extraordinarily efficient way to learn about something. For that reason, #Waywire could have a serious impact in its new form.

Some part of me wishes Booker would keep pushing the audacious mission of changing the way news is created and discussed. But maybe that’s for the next generation who don’t just love video but have been producing their own since they were little kids.

This modest update may create the right product for this generation. At first there were bookmark sites for curating links, then Pinterest for curating images and ecommerce. Now may be the time for us to curate video news, even if we can’t produce it.

(VIA. Tech Crunch)

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Bing Integrates Pinterest Sharing Into Its Image Search


Bing Integrates Pinterest Sharing Into Its Image Search

Bing users can now easily share the images they find with their friends on Pinterest. Starting today, Bing’s image search will feature the standard Pinterest ‘Pinit’ button on every photo details page, so the integration isn’t all that deep, but according to Microsoft, this will save avid Pinterest users “some of the hassles they face” when they try to “hunt down original, high-resolution images.”

Bing Integrates Pinterest Sharing Into Its Image Search

One nice aspect of the new “Pin to Pinterest” feature is that it automatically gives credit to the right source and links back to the high-resolution source and not to Bing itself. Microsoft also says that its advanced search features will make it easier for Pinterest users to find images and sort them by size, color, layout, and more. Otherwise, this is a pretty straightforward integration without any major frills.

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Bing has always put a strong emphasis on social, thanks to its deep integration with Facebook, Twitter, Google+ and other social networks.

It’ll be interesting to see if the Bing team is planning to take this Pinterest integration beyond this relatively basic feature and allow users to search their pinboards on Bing or highlight your friends’ boards when you use search queries that could be related to a given pinboard. It does this with other services, after all, and somebody’s curated Pinterest board wouldn’t look out of place next to the Facebook photos Bing already shows in its social sidebar.

(VIA. Tech Crunch)

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Pinterest Web Analytics gains traction with brands


Pinterest is directing its activities firmly in the business space with its recent announcement of Pinterest Web Analytics for business. But will it persuade more brands to create business pages?

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Pinterest is not only popular with consumers; many brands have business pages on the social pinboard site. And it’s not only B2C brands that have a presence on Pinterest. Cisco, Sentara Healthcare, Sony Music, and the Today Show all have boards

Pinterest currently has almost 50 million users and is currently valued at $2.5 billion after securing a new $200 million round of funding. It is far from being the pinboard networking site used by women pinning recipes.

Although 83 percent of the global users were women in 2012, locally, there are regional variations. In the UK, for example, 56 percent of users are male.

“Pinterest gives you clear, straightforward results which spotlight what’s working and what’s not.”

Pinterest has announced that Pinterest Web Analytics makes it easier for brands to see what people are pinning from the website. It also help brands understand where pin clicks lead. Analytics measures pins, repins, impressions, and clicks, trending over time.

Analytics show which pins are the most popular and which have been clicked directly from the website. Brands can also see which pins have been repinned and which pins have been clicked the most to get back to the website.

These analytics show data leading to better web design and smarter business decision making. And smart brands have been quick to capitalise on the new features.

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Shoes of Prey, a website where women can design their own unique shoes and have them shipped to them, uses Pinterest for business and to get new customers.

Shoes of Prey uses Pinterest in an integrated way across all of its social channels. Jodie Fox, Shoes of Prey co-founder, said:

Search Pinterest for “shoesofprey” and you’ll not only come across stunning visuals we’ve created ourselves, but you’ll also see all the designs created and shared by our users. It’s a really natural, stylish selection of imagery that showcases what our brand is all about and is a perfect introduction to what we do for new users.

Pinterest and its Web Analytics helps Shoes of Prey’s business. “Pinterest is about sharing exceptional images, and Shoes of Prey is about designing exceptional shoes, so it’s the perfect platform to get potential customers — and shoe lovers everywhere — excited about what’s possible through our site,” said Fox.

Pinterest analytics is a recent addition to the platform that we’re really excited about. It’s strength is its simplicity — analytics can be a feast of information — but Pinterest gives you clear, straightforward results, which spotlight what’s working and what’s not. So you can get back to the business of sharing great new content.
If you want to go further than Pinterest for analytics and want to track ROI and Pin-to-Purchase metrics, then you might want to look at PinReach or Piquora, which give a deep dive into Pinterest engagements, tracking pins like traditional systems track hyperlinks.

Piqora changed its name from Pinfluencer in March, launching its Gallery product, which gives an “automated visual feed of a brands top products trending on social networks, creating a social e-commerce experience for consumers and helping marketers convert their social traffic”.

“Our new Gallery product gives brands a way to nurture their discovery traffic from social networks and tablet users, showcase what is most popular, and offer customers a rich, boutique-type browsing experience,” explained Sharad Verma, CEO of Piqora.

Perhaps brands should consider taking a closer look at Pinterest. With added tracking and analytics features capitalising on our desire to share interesting visual images it will become more and more critical to businesses as Pinterest’s user base continues to grow.

And with a nod to Shoes of Prey’s “Life is short, buy the shoes” — Life is too short for complicated analytics.

(VIA. ZDNET)