An Aggregative News Source
Pinterest moved into its new offices in San Francisco on Monday, and CEO Ben Silbermann talked with us about his goal for the company and where it’s headed. When Pinterest moved up to San Francisco last summer, the move, along with similar leaps from companies like AirBnb and Twitter, signaled both the high prices of Silicon Valley real estate and the growing community of startups in the city. On Monday, the team at Pinterest finally moved into the company’s newly-renovated … [Read more...]
NEW YORK — Don’t worry, Pinterest fans: Your sprawling virtual pegboards of wedding dresses, handmade jewelry, craft projects and food ideas haven’t changed dramatically. They’re just easier to manage. The popular link- and photo-sharing website has rolled out an update, one offering people simpler navigation and new ways to arrange their boards to fit their needs. Although the haphazard spirit of Pinterest remains, the site is much less overwhelming. I wasn’t a Pinterest user … [Read more...]
A redesign of the popular link- and photo-sharing website allows users to find things more easily and gives them new ways to customize their boards. Don’t worry, Pinterest fans: Your sprawling virtual pegboards of wedding dresses, handmade jewelry, craft projects and food porn haven’t changed dramatically. They’re just easier to manage. The popular link- and photo-sharing website has rolled out an update, one offering people simpler navigation and new ways to arrange their … [Read more...]
There's a lot of talk about Pinterest and Instagram today, and for good reason. For many businesses, it's possible to develop a following on these image-based sites and drive high amounts of traffic to your site. It isn't as difficult as you may think, either. Consider the following example. If a mom-and-daughter-run website can harness the power of pinned images on Pinterest, your business and well-planned strategy can too. As reported by Entrepreneur.com, a mom and her then-15-year-old … [Read more...]
Look, use, want, and need – what do these words have to do with Pinterest? In ““I Need to Try This!”: A Statistical Overview of Pinterest,” authors from Georgia Institute of Technology and University of Minnesota examine Pinterest using three questions: They asked what makes certain “pins” succeed and others fail, they asked what the structure of social connection is on the site, and they compared Twitter and Pinterest. Some of the results are pretty surprising – others, not so … [Read more...]
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent of brand engagement on the social scrapbooking platform is driven by users—that is, users pinning brand content outside of brands' own Pinterest accounts—versus only 30 percent generated by brands pinning something that users repin, comment on or otherwise interact with. … [Read more...]
When Pinterest unveiled its big redesign last month, it took the sort of gamble on feature trade-offs that we've seen before: some big leaps forward at the expense of a few leaps back. Much to the relief of many, the company is already doing what it can to restore what was lost while still forging ahead. Veteran users can once again see pins they've just posted, mention friends and find would-be contacts on Facebook on Twitter. As for the less nostalgic among us? The progress isn't as dramatic, … [Read more...]
While Pinterest is still rolling out its brand new look to users, it decided to listen to some feedback along the way and make some tweaks. Since the site relies heavily, or completely, on its users pinning things to boards like crazy, some features that were dropped from the new design were re-added due to popular demand. One of the features that caused the community to clammer the most was “Pinned By,” which let people see who originally pinned an item. This was a way to discover new … [Read more...]
New York City-based Tracks has gone through quite a few changes over the past few years — originally conceived of as a geo-blogging platform, it eventually ended up launching as a private social network for your life experiences in the summer of 2011. Now Tracks is making yet another big leap, and it could be its most important one yet. The company is releasing version 2.5 of its iPhone and iPad app today, which shifts the focus away from just creating private social networks … [Read more...]
Guest author Justin Smith is product engagement manager for BloomReach. Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, … [Read more...]
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