When writing web copy for SEO, there are certain mistakes that many e-commerce websites make. These mistakes can cause a big drop in website rankings and a subsequent drop in the number of visitors the site enjoys and may cause other problems related to search engine rankings as well, explains this article on SearchEngineLand.com. Avoiding these four easy and honest SEO mistakes can help any e-commerce provider enjoy a hearty amount of productive internet traffic.
Mistake #1: Reciprocal Linking
Reciprocal linking is the SEO equivalent to reciprocal backscratching in which both parties help each other gain a better outcome. The only problem with doing this is that it can lead to problems with manual penalties with the search engines. Having too much traffic linked from one site decreases an e-commerce website’s rankings. The problem is especially problematic for reciprocal linking done through footers. Any e-commerce site considering reciprocal linking should think carefully before proceeding. The best way to get around a footer link is to use an actual link.
Mistake #2: Improper Affiliate Linking
While some affiliate links can help e-commerce with SEO, too much of a good thing is a big mistake. Putting in affiliate link after affiliate link causes an e-commerce site to lose site integrity. In order to avoid problems with affiliate linking, e-commerce proprietors should create a dedicated landing page for affiliate links. At least once each month, e-commerce website managers should test all affiliate links to ensure they are working properly. Finally, e-commerce websites should clearly state their relationship and what they get out of the affiliate linking process.
Mistake #3: Low Authority Influences
E-commerce websites in a particular market niche often reach out to the major influencers in that realm and ask them to place links back to their website. Unfortunately, if the links are created by other websites with a low domain authority, this could demolish the e-commerce website’s SEO rankings. Too many influencer websites or websites that use the same wording for the links can negate any benefits of the added website traffic. Any e-commerce website that plans to initiate an influencer campaign should take action by providing the correct coding for links, thoroughly researching their targets and creating a specific landing page for the links from the influencers.
Mistake #4: Spammy Guest Blogging
Guest blogging can be a fun way for an e-commerce website to add interesting content and spruce things up a bit. However, when guest blogging is done as a primarily link-building endeavor, it can knock down the e-commerce website’s rankings with SEO. Guest bloggers who write blogs here, there and everywhere can lower an e-commerce website’s rankings. So can guest blog content related to a historically problematic online industry such as internet gambling. To avoid problems with guest blogging, e-commerce website operators should choose their guest bloggers carefully, including taking the time to ensure the guest blogger doesn’t do too many posts or include too many links.