Category Archives: Linkedin


A Linkedin Beta Is Now Available In China

Linkedin (Nyse:lnkd) has formally started a Chinese beta rendition of its expert informal organization under the name 领英, or Lingying.

Linkedin is one of the few western informal organizations that isn’t hindered in China, and it reported four million enrolled clients of its English form on the terrain. A Chinese adaptation has been normal following the time when the organization employed Derek Shen as its new president of China operations.

On the Chinese desktop form, clients will discover Sina Weibo and Tencent Weibo choices to import contacts, and also a couple of Chinese email suppliers. Not at all like the universal form, Twitter and Facebook are no place to be found.

photo techinasia

Can Someone Explain WhatsApp’s Valuation To Me?

February 20, 2014

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  • This post was originally published on Linkedin

Unless you were off the internet yesterday, it’s old news that WhatsApp was purchased by Facebook for a gobsmacking $16B + $3B in employee payouts. And the founder got a board seat. I’ve been mulling over this since the news came out and I can’t get past my initial reaction: WTF?

Messaging apps are *huge* and there’s little doubt that WhatsApp is the premier player in this scene. Other services – GroupMe, Kik, WeChat, Line, Viber – still have huge user numbers, but nothing like WhatsApp (although some of them have even more sophisticated use cases). 450M users and growing is no joke. And I have no doubt that WhatsApp will continue on its meteoric rise, although, as Facebook knows all too well, there are only so many people on the planet and only so many of them have technology in their pockets (even if it’s a larger number than those who have bulky sized computers).

Unlike other social media genres, messaging apps emerged in response to the pure stupidity and selfishness of another genre: carrier-driven SMS. These messaging apps solve four very real problems:

  • Carriers charge a stupidly high price for text messaging (especially photo shares) and haven’t meaningfully lowered that rate in years.
  • Carriers gouge customers who want to send texts across international borders.
  • Carriers often require special packages for sending group messages and don’t inform their customers when they didn’t receive a group message.
  • Carriers have never bothered innovating around this cash cow of theirs.

So props to companies building messaging apps for seeing an opportunity to route around carrier stupidity.

I also get why Facebook would want to buy WhatsApp. They want to be the company through which consumers send all social messages, all images, all chats, etc. They want to be the central social graph. And they’ve never managed to get people as passionate about communicating through their phone app as other apps, particularly in the US. So good on them for buying Instagram and allowing its trajectory to continue skyrocketing. That acquisition made sense to me, even if the price was high, because the investment in a photo sharing app based on a stream and a social graph and mechanism for getting feedback is huge. People don’t want to lose those comments, likes, and photos.

But I must be stupid because I just can’t add up the numbers to understand the valuation of WhatsApp. The personal investment in the app isn’t nearly as high. The photos get downloaded to your phone, the historical chats don’t necessarily need to stick around (and disappear entirely if a child accidentally hard resets your phone as I learned last week). The monitization play of $.99/year after the first year is a good thing and not too onerous for most users (although I’d be curious what kind of app switching happens then for the younger set or folks from more impoverished regions). But that doesn’t add up to $19B + a board seat. I don’t see how advertising would work without driving out users to a different service. Sure, there are some e-commerce plays that would be interesting and that other services have been experimenting with. But is that enough? Or is the plan to make a play that guarantees that no VC will invest in any competitors so that all of those companies wither and die while WhatsApp sits by patiently and then makes a move when it’s clearly the only one left standing? And if that’s the play, then what about the carriers? When will they wake up and think for 5 seconds about how their greed is eroding one of their cash cows?

What am I missing? There has to be more to this play than I’m seeing. Or is Facebook just that desperate?

Write your thoughts

Posted by:danah boyd

Top 5 Marketing Tech Predictions for 2014

Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels. So, with 2014 upon us, it’s time to look at how websites and digital experiences will change in the year to come. What is the future of the branded website? How will technology change customers’ online shopping experience?

Here are my top marketing tech predictions for 2014.

1. CMOs Will Take Back Control

Over the core components of the digital customer experience that is. Many of these digital customer channels, like websites, mobile devices and social networks, were offloaded to IT in the past. But in 2014, CMOs will take back the control over this content to ensure the brand image is accurately portrayed on the customer facing end.

2. Evolve or Die

Ok, this might be a bit of an overused statement, but it does hold some truth. Stemming from taking back control from the IT teams, CMOs will put a greater value on agility and integration over single vendor solutions in 2014. In today’s digital age, CMOs must embrace the shift to digital or risk being phased out in favor of digital natives who understand how business and technology meet.

An entirely new job title —Chief Digital Officer — has emerged because marketing leaders, to date, have not fully embraced the disruptive nature of digital. CMOs who don’t evolve will face the harsh reality of marketing in a world where digital experiences are customer experiences.

3. Content Meets Commerce

Recent data from Forrester Research shows that Web Content Management and e-commerce are the top two priorities for digital executives. Next year, I believe the lines between these two priorities will blur. Customers want the opportunity to review great content while shopping online, and visa versa.

Companies will strive to blend content and commerce so customers can learn more about a product, read reviews and interact with other customers or customer service representatives before making a purchasing decision.

4. The Store-Like Website

It’s no secret that brick-and-mortar stores are evolving, and stores as we know them are becoming a thing of the past. But as brands boost up their web experiences, we’ll see web developers and marketing teams start to replicate the most successful elements of an in-store experience on the web.

These new “store-like” websites will enable customers to do more than just buy a product — they’ll be able to chat with customer service representatives, view video and other visual demonstrations, and easily find reviews and similar products from that brand. Ultimately, the experience will be much more personalized and easy to navigate.

5. Taking Back the Brand

CMOs that learn how to be agile to drive toward an integrated customer experience across content, community and commerce are the ones who will succeed in 2014. Delivering an integrated digital experience requires the ability to integrate social business into the customer journey across websites, mobile devices and customer communities. When done effectively, this integration allows the brand to own their story and the customer experience, from the information gathering phase through to the purchase decision.

LinkedIn To Acquire Job Search Startup Bright

Selena Larson February 6, 2014 Social


LinkedIn will acquire job search company Bright for $120 million, the company announced Thursday.

Bright uses big data and machine learning algorithms to match prospective candidates with companies that are hiring. Bright has posted almost 63 million job applications since launching in February 2011.

“What LinkedIn does best is connect talent with opportunity at massive scale,” said Deep Nishar, LinkedIn’s SVP of Products and User Experience. “By leveraging Bright’s data-driven matching technology, machine-learning algorithms and domain expertise, we can accelerate our efforts and build out the Economic Graph.”

LinkedIn will acquire several members of Bright’s team, including those from the company’s engineering and product departments. Bright’s users and customers will be able to access their existing personal data on its website through February 28.

LinkedIn’s VP of product for Talent Solutions Parker Barrile formally welcomed Eduardo Vivas and the Bright team on the LinkedIn blog.

Welcome to the Era of the Hardware Startup

As new technologies go, 3D printing is a bit of an attention hog. In recent years, we’ve seen printers with increasingly amazing capabilities: from ones that extrude plastic to create small objects to machines with lasers that melt metal powder into amazingly intricate jet engine parts.

But the cool factor of 3D printing sometimes obscures a movement in manufacturing that could have an even bigger impact: platforms that help us share ideas, suppliers and marketplaces. That emerging network is why I’m optimistic that 2014 marks the rise of the hardware startup.

Anyone who toured the Consumer Electronics Show in Las Vegas would understand that optimism. The booths for hardware startups dotted the floor and competed for attention with the big manufacturers. As former Wired Editor Chris Anderson, who is now a hardware startup guy himself, noted, “‘Three guys with laptops used to describe a Web startup. Now it describes a hardware company, too.”

Several years after Anderson made this prediction, a number of factors are converging to make it come true. First, low-cost cloud computing is helping hardware teams, as it becomes embedded in the making process. Even more profound is the impact of small manufacturing operations that allow startups to do rapid prototyping at a fraction of what it used to cost, thanks to globalization and digital markets.

Maker spaces ranging from TechShop to NYC Resistor provide space for people to hone their making skills with access to manufacturing equipment at a fraction of the costs. Adafruit and Seeed Studio will build you a circuit board and ship them, along with DIY parts for more customization; Kickstarter and Indiegogo have made the fundraising process much easier.

Companies like Dragon Innovation help well-funded concepts get from prototype to manufacturing; Quirky makes invention accessible to anyone with a good idea and community support. Incubators like Lemnos Labs are making the hardware garage accessible to a range of entrepreneurs looking to take on well-established manufacturing OEMs in retail, logistics and health.

What I love about hardware startups is their willingness to take on and transform dauntingly complicated industries. Until recently, manufacturing had been almost exclusively the domain of big companies that can afford to build at scale. Now, these makers are turning the tables and showing the value of being both adaptable and close to your customers.

At GE, we’re emboldened by the marriage of the physical and the digital; the industrial and the analytical. We’re seeking out the new generation of inventors who are transforming making as we know it. It’s exciting to think how many burgeoning Thomas Edisons could be liberated to invent something world-changing.

Photo: opensourceway / Flickr Creative Commons

Posted by:Beth Comstock

Yes, but… what exactly does “being on LinkedIn” mean?

LinkedIn is, without doubt, an exceptional company: with more than 10 years of steady progress behind it, no major acquisitions or scandals have made it more than a leader in its category—the professional social networks—in fact it is really the only runner. Regional competitors, new developments, similar ideas, and assorted vampires have all fallen by the wayside, unable to keep up with a company with clear ideas and the ability to convince investors to continue supporting it.

Every year, when I begin a course about social media, the same thing happens: a lot of participants, many of them of a certain age, tell me that they avoid the social networks, with the exception of LinkedIn. Why? Because it is “serious”. But what exactly are the benefits of being part of LinkedIn? To what extent do we need to factor in LinkedIn to our personal agenda?

As LinkedIn has grown over the years, with more than 260 million users worldwide nowadays, the meaning of “being on LinkedIn” has changed significantly. In the early days, it was enough to simply have an account and to be found when somebody searched for you. Then it became necessary to have some kind of profile, with a photo and a few details about your career path.

Today, “being on LinkedIn means that your page has to have a very detailed CV, with a paragraph about each of the posts you have held, what you did in each post, how many people you managed, your budget, your goals, and preferably, one or two comments from people who worked with you, whether colleagues, superiors, or customers. Today, what somebody looking for you on LinkedIn expects to find is much more than simply a means to contact you, but to see in detail what you have done, all outlined in a site that puts you at your best.

LinkedIn is a site where you are not only reachable by millions of professionals, but one that is also a fantastically efficient index. Your LinkedIn file will be the first page in your ego-search. The mix of public and private that you manage there must be carefully thought out. If you are actively searching for work, or are looking for clients, you must make your profile as accessible as possible, because your information will be feeding processes that depend on reducing uncertainty. If you prefer to be discreet, then reduce its public presence, and refine your definition of contacts.

Don’t be a bore. It might have been acceptable once to send messages to all your LinkedIn contacts, but this is no longer the case unless you have something really important to say (and if that something is that you have changed jobs, don’t bother, LinkedIn will do it for you).

Spam. Spamming people is unacceptable, and often leads simply to large numbers of contacts that you follow going to Network > Contacts, looking for the message, and then clicking on More > Eliminate connection. If you are a salesperson, work on the basis that many of the sins committed by others in your profession will prompt many of your would-be contacts to reject your advances. You will have to find quality contacts, people who know that you are not going to send them garbage.

Contact awareness: use time wisely. The moment to send somebody a contact request is when you have just met him or her, or if they have just given you their business card, not when it suits you. A network comes into play when it needs to, not when it suits you because you are looking for work. Contact requests should sound natural: “We have just met, and instead of just exchanging cards that will be lost somewhere on your desk, let’s talk via LinkedIn.” If you go about contacting people on the basis of, “we met years ago and you probably don’t remember me”, isn’t going to work. If I am your teacher, then request contact while I am still teaching you, not two years later. And for the love of God, if I have given you a miserable B or B-, then show some commonsense and don’t ask me for a reference.

Update, update, update. Nobody wants to see a photo of you at your bar mitzvah. If you have now gone grey, then put a photo of yourself as you are. And you have to have a photo: a profile without a photo is like a garden without flowers or a rose with no scent. Aside from an up-to-date photo, your LinkedIn page must be an ongoing project. That means every project, every matter that might have any kind of impact. Remember: like a CV, but on steroids, with as much detail as you want. The one-page CV rule doesn’t apply to LinkedIn.

Don’t be obvious. Keeping your LinkedIn page up to date doesn’t mean that you are looking for work. It means that you understand how to use the network. The days when HR heads looked for what you put on your page to see if you are in the market for a job are long gone. Today, the point is to be seen, whether you are looking for work or not. Don’t wait until you are looking to make a move to update your page. A continuous process of evolution is the way forward.

Ask what needs to be asked: when you need information or a contact, or whatever, then ask for it. There’s no need to hassle people, but know that a request made via LinkedIn tends to receive more attention than a conventional email. That is unless you spend your time sending people who barely know you requests along the lines of, “please assess my professional profile.” Knowing what to ask for and who to ask it from is a highly prized skill among professionals.

Be detailed. If somebody in your network changes job or says something that makes you stop and think, let them know. Nobody minds receiving a comment about something they have posted. Don’t be the neighbor who never talks to anybody in the building.

Share. Sharing news about your profile — again, in moderation — can lead you to being seen as a content curator, somebody who can help others keep up to date about what is going on in your industry. But don’t avalanche those who follow you with several entries a day. If you share things, then explain why you are doing so in a couple of lines, and what you think is important about it. Tell people about what you are doing… I’m not going to explain here how important it is, if you have a blog or a personal page related to what you do, to, well, link it, to LinkedIn… everybody knows that LinkedIn is one of the main traffic referrals for this page. But if nobody bothers to answer, then ask yourself what you might be doing wrong. If you get a good response, then think about joining a group focused on your area of interest.

Groups. These are becoming a bigger and bigger part of LinkedIn, and for a good reason. If you are looking to be taken seriously in your sector, join groups that share information about that industry. Find out who set the group up, these will be people going places, and well known. Share and take part, but once again, avoid being either the party bore, or the life and soul of the party. If you are looking for work, you need to be part of groups that have some influence in your sector.

Contacts. LinkedIn isn’t about how many people you are in touch with, it’s about well-constructed networks, based on mutual interest. You must have a lot in common with your contacts, whether they are clients, suppliers, or fellow professionals. Responding to each contact request only makes sense if you are a headhunter, a teacher, or somebody with a really asymmetric profile.

Branding. LinkedIn is the perfect place to include anything that can help to establish your own personal brand: an article by you that has been published; a video of a talk you gave; a project you were praised for; high marks in an exam (in which case ask for a reference from your teacher…). There is no room for modesty on LinkedIn, but don’t go over the top either.

Pulse. LinkedIn’s strategy is clearly to move from being a site where people are going to see your professional profile to being a destination site, a place where you will find news filtered to meet your interests. If you do things right, LinkedIn’s news should give you an idea of what is really going on in your industry. The company’s purchase of Pulse (for $90 million) is one of its most important acquisitions. Use it to your advantage. And that most certainly means that LinkedIn is becoming the site where you should start thinking seriously about posting something every day.

Premium. Paying for a premium presence make sense… when it makes sense. If you are actively looking for work, the chance to send personalized mails to people who are not part of your network could pay off very quickly, but again, don’t go overboard. If you are building something that requires visibility and reach, whether it is a company objective or your own personal project, paying for the premium service can make a lot of sense.

Being part of LinkedIn today is much more than simply filling in a few lines saying, “Hi, this is me” and leaving it at that for years on end. It is also more than, “Hi, I’m looking for a job”. Ask yourself why you are part of this network, what information is on it about you or in your ego-searches. Are you really getting the most out of the network?

And while we’re at it, I should say that LinkedIn has not paid me to write this (they haven’t even given me a free premium service!) The truth is that I am simply tired of repeating all this to students, former students, and anybody I come across at conferences, and decided to write it all down, once and for all :-)

(En español, aquí)

Further Reading

Yes, but… what exactly does “being on LinkedIn” mean?

 — “The moment to send somebody a contact request is when you have just met him or her, or if they have just given you their business card, …

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Your LinkedIn Profile Is Incomplete: Access Denied


I cannot stress the importance of having a complete LinkedIn profile. As a social media/community manager, part of my job is reviewing profiles of LinkedIn users interested in participating in the company’s LinkedIn groups. Here are a few things I look for when I say a “complete LinkedIn profile:”

A decent photo of yourself: Not you and your pet, spouse, sorority/fraternity etc.
I think people have forgotten the importance of a photo on LinkedIn. I once saw a woman posing over a beer pong table with the title “retail professional.” Nothing about her profile screamed “professional.”

Have a summary: You don’t have to write a book. Just a brief summary of your skills and current aspirations. This should wet your visitor’s appetite. If they’re interested in finding out more, they’ll continue to scroll.

Use keywords in your headline: If you’re looking to grab someone’s attention, your photo won’t be the only one working for it. Your headline plays a critical role in driving visits to your profile. Hint: Along with your photo and name, it’s one of the first things people search for on LinkedIn. It should be used as a summary of your skills/what you do.

Additional things you can do to build your profile are:
Join groups: How else will you find like-minded peers? Yes, you can so long legwork and head to conferences, etc. but you could also build meaningful relationships online. Of course, you already know this since you’ve created a LinkedIn account.


linkedin (Photo credit: Inmobiliaria Lares, Cangas)

Include previous jobs: This is practically a given, but some people will forget. Although it’s important to know where you are today, companies/recruiters want to see where you’ve been and the skills you’ve acquired over the years. Be proud to boast a bit.

Ask for recommendations/Endorse others: It’s one thing if you’re saying you’re good, but when someone else can vouch for you, it’s even better. Give recommendations to/endorse those you’ve worked with in the past, they’ll return the favor.


Written by

Social media enthusiast, mommy blogger, optimistic Jersey native and life advocate. Need I say more?



Network… Better

Nope, I don’t mean on LinkedIn.


Following a conversation sparked by my LockedIn manifesto, I exchanged a few thoughts with some of my Oberlin peers — recently graduated, employed, and young developing professionals in their fields (mainly science/research based) — questioning the value of online social presences. A Mashable article appeared as a conversational detour, on the external (work, personal, social) implications of not participating in one of the most popular of social networks: Facebook.

Social networks as a prereq for life: I think it’s idiotic to judge people who don’t use social media as being strange, outcast, etc. (1)

Our baseline for humanity can’t be structured on something that requires the privilege of an Internet connection. (2)

I don’t want the world to work like this, but I’m not naïve. I don’t think the world will not work this way in the future. So it’s time to prepare ourselves.

May we all be known for our work and not for our social presences.(3) Until that day, though, hedge your bets on being Googled, and have something you created come up first. (4)

Like it or not, I fear that we must consider more broadly the expectation of this kind of internet presence as a requirement should most of us desire to be working professionals in the future. I work in higher ed. This is the space where we’re supposed to be preparing our students for the big world outside our campus. This is where we teach! This is where we learn! For our students, the ones present for the act of learning, the expected (desired?) outcome of that input is getting a job.

Right now, we are sending off our students in to a professional world that requires a basic understanding and application of social media and social networking for any number of things, including but not limited to gaining employment.


Big question time.

Where are we learning this? Who is teaching it? And above all else, why are we placing so much weight of something that is considered a skill that certain generations just “have” based on being born in a particular decade?

From my casual observations of my peers, millenials (ugh, this word) are floundering at vitalizing social presences for professional purposes — from knowing what’s out there to trying it out on our own. I work with social media constantly and I believe that the best way to demonstrate that you know to do something is to DO IT. I’m not particularly convinced that my generation “gets” social media the way everyone thinks that we do. Just because we grew up as the tools were developing alongside us doesn’t mean we automatically internalized them. To obtain these skills (and note that I say skills, not generation-based we-added-it-to-our-milk talent), we must observe, be trained, and above all else, practice.

But how do we do this?

I don’t mean that we need classes in LinkedIn (though this post by Mallory Bower should prove to you that a simple offline workshop can and should convince you that they can definitely help). I am suggesting, however, that we prepare our students for presenting themselves and their work as they leave our midsts.

This may appear to be the job of a career-oriented, future-forward office like career services, but not just. Career services offices most often help students outside of the usual academic bubble, and yet, academia is only one small part of a higher educational experience. If I discovered anything in college, it’s that everything is a learning opportunity, and that most of the “real learning” will come from outside of the classroom, in particular, from the people around you.

If we in higher ed work with students in any way, shape, or form, it is all our responsibilities to assure that they are prepared for a world that expects these skills… even if it’s not outright stating that social skills a part of the professional world they’ll soon be occupying.

“But Ma’ayan,” you protest, “I don’t ‘get’ social media or the internet! How can I help?”

We help with confidence.

Ben Nevis 2

Ben Nevis 2 (Photo credit: euphbass)

This is the most important of all. We are so lucky to know our students as people, and can see first-hand how they are developing as smart, thinking humans. One of the best things we can offer them from our positions as educators is perspective.

Confidence boosting comes in many forms; for me, it took someone who could recognize what I was doing, see an additional outlet for it, and then give me a quick boost into place. It was the knowledge of “something bigger,” the context I might have lacked because I was so deeply entrenched in being a student. Later, this nudge helped me state with confidence: “I am a writer, I am a photographer, I am a creative individual, and I CAN DO THIS!”

My mentors/bosses Ben Jones and Cary Foster really, truly believe in this, and it is best encapsulated in the following quote Ben uttered to me shortly after I began working in our office:

I empower people with talent.

I aspire to embody that mindset with every fiber of my being.

We help by being references.

As a second year student, I started writing recommendation letters. Crazy, right? Not to me. Serving as a part of the foundation of someone’s dream is a beyond incredible experience. You begin to see skills and talents everywhere as you frame through the lens of a referrer. As much as I want to rock the world to its core, I want those close to me to rock it, too. We’re all in this together. Let’s make this world dance!

As a manager, the greatest thing I can offer to my student employees in return for their excellent work is the opportunity to tell someone else that they are willing and capable of applying what they do best to what their future employer does best.(You want endorsements? I’ll give you endorsements! This is how I kick it with my social networks: it’s all about the authentic approval of what you’re doing, whether it be strategic or spontaneous.)

We help by providing resources where we may lack.

Yes, this means doing a little research into where you can help your students learn, in particular when you can not necessarily teach them. As educators, the most humbling moments come when we know that we don’t know something. They can quickly become our proudest ones when we recognize that we still have something to learn from someone else.

Know what professional expectations exist for your field (and perhaps for your students’ interests, too) and take a bit of time to learn about whatever career assistance exists at your school. If you don’t have a solid answer, you need to at least know where to point your students to get more information.

We help by being role models.

Surprise! We have jobs! And somehow we got to where we are today. Even if obtaining your job had little to nothing to do with the internet, the skills you had to demonstrate in searching, writing, presenting yourself, and connecting with other people are applicable to any medium, to any individual, on or offline.

Our social networks — the ones made of people, not on third-party sites — are our greatest resource, more precious than gold (or in my foodie world, saffron), but they can not exist based on us alone. Networks rely on constant strengthening and conditioning, and these developments will only occur if we exercise our social muscles: take a deep breath, then log some face time with a few folks over coffee or on Twitter (or virtual coffee in a G+ Hangout). Are you ready? It’s time to do some heavy lifting.



Written by

Manager, Social Strategy & Projects at Oberlin College. My life is occupied with photography, writing, food, and all things social.

Published July 11, 2013



Тhе Basics Оf LinkedIn Marketing

As а B2B marketer, уоu shоuld knоw thаt hаvіng а LinkedIn profile іs vital tо уоur online marketing success.

You mау hаvе а profile раgе аlrеаdу set uр wіth уоur picture, skills, аnd work experience… but you’re аskіng, “Νоw what?”

If you’re trуіng tо figure оut hоw tо mаkе LinkedIn work fоr уоu аs fаr аs generating leads аnd sееіng аn actual ROI, hеrе аrе three basic tips оn hоw tо suссеssfullу market уоursеlf оn thе #1 network fоr business professionals.



LinkedinAnswers (Photo credit: Wikipedia)


Go оn а connect spree. Search thе names оf еvеrуоnе уоu personally knоw іn thе B2B industry, рlus оnеs thаt уоu dоn’t knоw. Whеn іt соmеs tо connecting wіth brand nеw people, whаt І personally dо іs select thе friend option whеn іt asks, Ноw dо уоu knоw thіs person? І’ll thеn leave а lіttlе note thаt sауs, “Hey _________ (fill іn thе blank), I’m іn thе B2B industry аnd I’d love tо join уоur network. – Lauren Francis” Ѕоmеtіmеs І’ll re-word іt, depending оn whо I’m trуіng tо connect wіth, but it’s аlwауs sоmеthіng short аnd sweet. Тhе key іs tо gіvе оff а personal warm wеlсоmе rаthеr thаn submitting thаt generic message thаt LinkedIn automatically рrоvіdеs іn thе note box. Моrе thаn lіkеlу, уоur fellow professionals will hаvе nо problem accepting уоur connection requests. Аftеr thеу hаvе accepting, it’s good tо send а quick direct message thanking thеm fоr thе connection, whісh іs оnе оf thе best ways tо bеgіn thе ever-important relationship building process.

Keep уоur news feed active. LinkedIn hаs а news feed, sіmіlаr tо Twitter‘s, whеrе уоu саn send company updates аnd post vаrіоus forms оf content. Наvе а nеw blog post, video, infographic, оr white paper tо share? Yоur updates will shоw uр оn уоur profile раgе, аs well аs оn thе LinkedIn homepage wіth updates frоm уоur connections. Тrу tо share content оn а routine basis. Sporadic аnd inconsistent updates mау gіvе оff thе impression thаt you’re nоt committed tо building уоur LinkedIn presence, whісh hurts уоur branding perception. Аlsо, spend а lіttlе time liking, commenting, аnd sharing content frоm thоsе іn уоur network. It’s thе give-and-take rule оf social media. Stay focused оn pushing оut уоur оwn content, but аlsо lend а friendly voice оr word оf encouragement tо sоmеоnе else’s.


English: Martin Odersky at LinkedIn Tech Talk ...

English: Martin Odersky at LinkedIn Tech Talk speaking on SCALA June 5, 2009 (Photo credit: Wikipedia)


Join lots оf groups іn уоur niche. LinkedIn groups саn bе whеrе thе magic hарреns. They’re usuаllу filled wіth thousands, іf nоt tens оf thousands, оf оthеr B2B professionals whо соmе tоgеthеr tо share expert knowledge, аsk questions, gіvе advice, аnd conduct industry surveys. Тhе mоst popular B2B groups аrе filled tо thе brim wіth daily discussions fоr уоu аs а marketer tо chime іn оn. Тhіs іs hоw уоu саn rеаllу create thе branding effects уоu desire оn LinkedIn. Ву consistently posting well-written articles аnd аskіng thought-provoking questions, уоu саn rise аs аn authoritative voice аnd go-to expert, thus helping tо mаkе уоur company’s brand аmоng thе top echelon іn thе B2B world.

With thаt perceived vаluе, уоu саn tаkе уоur LinkedIn marketing efforts аnd turn іt іntо а sales funnel bасk tо уоur core website. Yоur branding аnd networking shоuld generate leads аnd turn іntо mоrе site traffic. Аnd frоm thеrе, оnlу effective web copy саn dо thе job оf turning thаt prospect іntо а buyer. Маkе surе thаt уоur LinkedIn strategy іs solid еnоugh tо sее thаt process аll thе wау thrоugh.



4 Quick Tips Fоr Keeping Yоur LinkedIn Job Search Discreet

Looking fоr job opportunities оn LinkedIn саn bе а double edged sword. Оn оnе side уоu hаvе а number оf usеful connections tо utilize іn уоur networking efforts. Оn thе оthеr, уоu hаvе уоur superiors аnd роssіblу еvеn уоur peers tо worry аbоut. Keeping уоur job search оn LinkedIn discreet іs thе best wау tо gеt аrоund thіs problem.



LinkedIn (Photo credit: Christopher S. Penn)


1. Κеер Yоur Profile Hidden

Like аll good social networking websites, LinkedIn gіvеs уоu thе opportunity tо protect уоur privacy. То start, select thе Settings option оn уоur profile аnd move оn tо Privacy Settings. Неrе уоu will find thе Profile Views option. Change thе setting sо thаt whеn уоu browse thrоugh thе profiles оf оthеrs, thеу will nоt receive аnу knowledge оf іt. Іn thіs manner, уоu саn peruse thrоugh profiles wіthоut tipping оff anyone.

2. Prevent Frequent Activity Updates

One wау tо attract potential hiring managers tо уоur profile іs bу putting uр а good headline аnd summary. Ноwеvеr, еvеrу time уоu mаkе changes, LinkedIn puts оut аn update, whісh will bе noticed bу уоur connections. Тhіs саn bе fixed bу simply turning оff thе updates. Fоr thіs, gо tо Privacy Settings аnd lооk fоr Profile аnd Status Updates. Неrе, уоu саn simply prevent thе updates frоm bеіng broadcasted tо уоur connections.

3. Stay оut оf thе Public Eye!



LinkedIn (Photo credit: Wikipedia)


A rookie mistake mаdе bу employees іs tо mаkе comments іn public forums оn LinkedIn. Whеthеr іt іs а group оr thе Questions аnd Answer sесtіоn, іt іs best tо stay аwау frоm thіs whеn lооkіng fоr а nеw job. Ѕіnсе уоur queries аrе public, thеrе hарреns tо bе а good chance thаt оnе оf уоur colleagues mау spot іt еіthеr directly оr thrоugh а Google search (LinkedIn “Q аnd А” іs indexed!) аnd роtеntіаllу blow уоur chances оf а quiet job search. Еvеn wіth thе activity changes уоu hаvе mаdе wіthіn уоur settings, thіs іs оnе thing tо avoid іf уоu wаnt tо kеер уоur job search оn LinkedIn undеr wraps.



LinkedinAnswers (Photo credit: Wikipedia)


4. Headline аnd Summary Sections

When уоu dоn’t hаvе tо worry аbоut activity updates, уоu саn sit dоwn tо create а stronger headline аnd summary combo. Тhе headline shоws uр undеr уоur nаmе іn searches, sо іt іs thе fіrst thing а potential hiring manager usеs tо qualify уоu. LinkedIn іs nоt Facebook, whісh mеаns thаt іt іs best tо maintain а sense оf professionalism here.

A sample headline tо avoid:

“Here tо party! Working аs а digital consultant аt ABC! Hit mе uр fоr а connection.”

Make surе уоur headline іs inviting еnоugh fоr уоur profile viewers, but dоеs nоt hint аt уоu bеіng dissatisfied wіth уоur current position. Тhе sаmе applies fоr thе summary аs well. Fоllоwіng thеsе fоur tips will properly optimize уоur profile аnd nоt оnlу kеер уоur job search оn LinkedIn discreet, but allow іt tо bе а successful endeavor.