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Monetizing and measuring the effectiveness of social media for a business is what every business owner wants. Well...those that buy into social media at least. It's easy to get lost in the mix and waste a lot of time without ever figuring out if your efforts were worthwhile, however. I believe there are a few quick steps you can take to prevent this though. Here are my top 5 tips of how you monetize your social media efforts: Set goals. You've heard the saying “If you don't … [Read more...]
There are a lot of varying rankings out there, but consistently LinkedIn falls into the top 20 to top 30 most visited websites. Why is this important? It means a LOT of people are visiting the site where (hopefully!) your resume is prominently displayed. It is an excellent place for you to be both an active or passive job seeker, but it's easy to get lost in the mix of information. Here are few ways you can enhance your profile to help you stand out as you progress in your career: Step 1: … [Read more...]
What do you do when you need to find the answer to a question? Pull out an encyclopedia? Head over to the local library? Talk to the reference librarian? Likely not. You probably go on Bing or Google to find the answer online. Employers are no different when they are trying to answer the unknown: are you a good fit for my company? Do you seem like the kind of person I want to work with day in and day out? Is this person hireable? If you work in marketing and don't live under a rock, … [Read more...]
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