There are a lot of varying rankings out there, but consistently LinkedIn falls into the top 20 to top 30 most visited websites. Why is this important? It means a LOT of people are visiting the site where (hopefully!) your resume is prominently displayed. It is an excellent place for you to be both an active or passive job seeker, but it’s easy to get lost in the mix of information. Here are few ways you can enhance your profile to help you stand out as you progress in your career:
Step 1: Sell yourself in your profile. Don’t focus on everything you ever did. Highlight your key accomplishments and demonstrate how you positively impacted your employer.
- Example: “Manage Career Center’s Twitter account which has over 4,300 followers and is 2nd in the nation for total followers for US career centers/services; doubled followers in 4 months”
Step 2: Get seen. Join groups that are relevant to your career areas of interest. Be strategic with which groups you choose to display on your profile. Does it show a common theme of what you’re interested in? If not, potential employers will be confused.
Step 3: Use keywords. This goes along with the previous step. Most people “Google” when they are looking for information, and LinkedIn is no different. Be sure to use industry specific terminology and keywords when you fill out your profile to make it easier for employers to find you. If you’re unsure of what keywords to put in, go to the “More” tab at the top of LinkedIn and click on the “Skills” tab. Type in a skill, industry, profession, etc. and it will come up with a brief overview of that skill and make suggestions of other related skills on the left hand side of the page that you can put into your profile.
Step 4: Gain real connections. Your online network is only as valuable as the relationship that lies underneath. If you rarely talk to your contacts and don’t keep in touch periodically, how are they going to know about your career ambitions? Why would they contact you about a job opening if they haven’t talked to you in years? You’ve fallen off their radar.
Step 5: Pay it forward. Share useful news or job leads to your contacts. That way they will be more inclined to let you know of future opening or useful information that could help you as you progress in your career.
How do you use LinkedIn to connect? Have you hired someone or been hired through LinkedIn?