All posts by ledgerwood

Avid social media/marketing aficionado who enjoys sharing & receiving social media news. Career Consultant by day, social media fanatic all the time. Follow my tweets on @UGACareerCenter, @GACEofNACE & @LedgerwoodL!

5 Ways to Leverage LinkedIn in Your Career

There are a lot of varying rankings out there, but consistently LinkedIn falls into the top 20 to top 30 most visited websites. Why is this important?  It means a LOT of people are visiting the site where (hopefully!) your resume is prominently displayed. It is an excellent place for you to be both an active or passive job seeker, but it’s easy to get lost in the mix of information.  Here are few ways you can enhance your profile to help you stand out as you progress in your career:

Step 1: Sell yourself in your profile.  Don’t focus on everything you ever did.  Highlight your key accomplishments and demonstrate how you positively impacted your employer.

  • Example: “Manage Career Center’s Twitter account which has over 4,300 followers and is 2nd in the nation for total followers for US career centers/services; doubled followers in 4 months”


Step 2: Get seen.  Join groups that are relevant to your career areas of interest.  Be strategic with which groups you choose to display on your profile.  Does it show a common theme of what you’re interested in?  If not, potential employers will be confused.


Step 3: Use keywords. This goes along with the previous step. Most people “Google” when they are looking for information, and LinkedIn is no different. Be sure to use industry specific terminology and keywords when you fill out your profile to make it easier for employers to find you.  If you’re unsure of what keywords to put in, go to the “More” tab at the top of LinkedIn and click on the “Skills” tab. Type in a skill, industry, profession, etc. and it will come up with a brief overview of that skill and make suggestions of other related skills on the left hand side of the page that you can put into your profile.


Step 4: Gain real connections. Your online network is only as valuable as the relationship that lies underneath. If you rarely talk to your contacts and don’t keep in touch periodically, how are they going to know about your career ambitions? Why would they contact you about a job opening if they haven’t talked to you in years? You’ve fallen off their radar.


Step 5: Pay it forward. Share useful news or job leads to your contacts.  That way they will be more inclined to let you know of future opening or useful information that could help you as you progress in your career.


How do you use LinkedIn to connect? Have you hired someone or been hired through LinkedIn?

SEO, SMO & Your Job Search: Why you SHOULD care

What do you do when you need to find the answer to a question? Pull out an encyclopedia? Head over to the local library? Talk to the reference librarian? Likely not.  You probably go on Bing or Google to find the answer online.  Employers are no different when they are trying to answer the unknown: are you a good fit for my company? Do you seem like the kind of person I want to work with day in and day out? Is this person hireable?

If you work in marketing and don’t live under a rock, you’ve probably heard of SEO: Search Engine Optimization as well as SMO: Social Media Optimization. Unfortunately for job seekers, these are terms you likely never heard of but they can directly impact whether or not you get your next job.

Many laws are still up in the air regarding social media and how HR can use it to source potential candidates due to illegal information it often provides that could impact hiring decisions. Regardless of whether or not you feel this is an invasion of privacy, someone is going to Google you. You don’t really have a way to prevent that, but you can influence what employers see about you.  This is where SEO & SMO come into play.

On average, 85% of people stop at the first page of search engine results and the top most visited sites (which include Facebook, LinkedIn & Twitter) usually appear on the first or second page of results. Luckily for you, you can create a page on these sites to impact the results that appear when someone searches for your name.  You will want to focus first on Facebook, then LinkedIn, and lastly with Twitter.

I recommend starting with Facebook because it tends to have the most controversial information and the material found there is a commonly cited reason that HR didn’t hire a particular candidate. Clean your profile of controversial pictures, views, wall posts, movies, music and anything else questionable. Next, create a professionally focused profile on LinkedIn that highlights your achievements and the impact you made at previous employers. Join professional groups and start actively networking with people in your field. Lastly, I recommend getting on Twitter, if nothing else than to listen to what’s going on in your industry. You can identify top Twitter users around industry topics by going to or

IMPORTANT NOTE: The more unique your name is, the more important it is for you to follow the above steps. Ashley Smith probably doesn’t need to worry about employers searching too long for information about her online since her name is so common, but those that have rare first and last names will be easier to find.

Cleaning up the first page of your search engine results takes time, but by using social media consistently it can be done. You’ll also learn a lot about your field in the process, so it’s a win-win!