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Which lessons to learn from a bad buzz?

April 3, 2012 By
A-Bad-Buzz

Believe or not, I found out about this disgusting video only two days ago. (No, I didn't live in a cave for the past 3 years). Domino's could have never recover from this bad buzz, but they did and I think this is admirable, and above all this recovery is the result of an excellent strategy. This strategy is mainly to learn a lesson from this bad buzz, and try to turn this lesson into an advantage. Of course each case is specific, but after reading about few bad buzz stories I noticed … [Read more...]

Filed Under: Business, News, Twitter Tagged With: , , ,

Social media addiction

March 26, 2012 By
Social-Media

Have you ever been on a date with someone who can't help checking Twitter and updating friends on Facebook? Is there something more annoying on Earth? Brace yourself and try to be nice, this person could suffer from social media addiction. The Chicago's Booth School of Business conducted a research involving 205 persons in Germany in order to analyze the addictive properties of social networks. Seven times a day, the volunteers were polled via Blackberry and asked when they felt the desire … [Read more...]

Filed Under: Entertainment, Facebook, Linkedin, Twitter

Social media and the end of gender marketing

March 19, 2012 By
Girls night

For the spring break, I went to see my family in France. And, of course, my very first concern was to buy cheese.   Arrived in the grocery store, I came face to face with this special product:     I know the effectiveness of gender marketing, but I am really wondering if a manly cheese was necessary. Did Bel increase the sales of Apericube after this marketing campaign? I am definitely curious.   But, despite this sexist cheese I believe that gender marketing … [Read more...]

Filed Under: Business, News Tagged With: , ,

What Kony 2012 teaches me about marketing

March 12, 2012 By
Kony 2012 Trends

Let's start with the video, in case some of you didn't see it yet: Kony 2012 by Invisible Children How do you feel after watching it? At first, I felt revolted, animated by the passion of justice and ready to cover San Francisco with Kony 2012 posters, but I am a marketing student, and my background overtook my emotions and I wanted to understand how this video became viral so fast. Hence, here are the main lessons I learnt from Invisible Children's viral video. Be emotional  A … [Read more...]

Filed Under: Articles, Business, News, Political Tagged With: , , ,

Facebook Depression

March 9, 2012 By
femme-avec-tatouage-152-amis-facebook-300x225

I know someone with a unique characteristic. He could be considered as an endangered specie. He is 23 years old and he doesn't have a Facebook account. He used to have one, and one day he took a deep breath and deactivated his Facebook account. Why did he made this drastic decision? He told me that Facebook made him sad. Facebook increases the impression of loneliness; going through the Newsfeeds and discovering that our friends are having so much fun is depressing, inside  jokes are … [Read more...]

Filed Under: Articles, Facebook Tagged With: , ,

Advertising on Facebook is ineffective

March 5, 2012 By
facebook-dislike

During my master degrees (Digital Marketing in SF and International Management in Paris for those who are curious) and my internships, I had to complete many marketing plans. Of course, as a human being living in 2012 I always made of point of adding a social media strategy. The same answer always came from all sides: "Let's create a Facebook page!". Of course, it's way cheaper than ads on Google, or even free, it's quick, easy but I always though it was an inefficient solution. Yes, … [Read more...]

Filed Under: Articles, Business, Facebook Tagged With: , , , ,
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