Social influence

Who are you tailoring yourself for?


I had a conversation with a friend recently about organizations using social media screening. It’s not a new topic, but in this case it was an EEO officer who was concerned with their screening of candidates using social media tools, believing that the information they list on these networks might reveal information that could reveal things about them that would otherwise not disqualify them.

From an EEO perspective, this makes sense to me. But rather than approach it from that viewpoint, I wanted to go in a different direction and ask the question, “How much do you conform the content on your site to the whims of strangers?” Obviously, having a Facebook that’s public with questionable content would be a poor judgment call. Or a Twitter feed. But at what point do you build your social presence around the idea that someone, somewhere might be judging you?

Image representing Twitter as depicted in Crun...

Image via CrunchBase

For most of my friends, I think the answer would easily be some variation of “if they’re judging me this way negatively, it’s not a place I want to work.” That’s great for people in high-demand areas, but what about everyone else? Does this matter? Should your Pinterest board turn into a gigantic set of loveletters to future employers? Should you configure your Goodreads profile to contain books that might impress someone?

What do you think?

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