Originally posted on Variety:
Comcast is pitching a new low-cost, broadband-plus-TV bundle designed for consumers who have shunned or canceled traditional cable TV, using HBO as a key enticement for those who don’t want to pay for a full package with other cable channels like ESPN, Fox News or TNT.
The nation’s No. 1 cable operator confirmed that it has launched a trial offer of “Internet Plus,” which includes broadcast TV, video-on-demand, HBO (and HBO Go) and 20- or 25-Mbps broadband. Subscribers also get access to Xfinity Streampix, Comcast’s Netflix-style multiscreen VOD service with several thousand TV shows and movies.
The bundle is priced at $39.99 or $49.99 per month for 12 months (depending on market), which is $15 less than the starting price for bundles with Comcast’s expanded basic cable lineups. The price goes up to $69.95 monthly after the first year. The limited-time offer is being promoted across Comcast’s footprint to new residential customers, but may not be available in certain areas.