Originally posted on Variety:
YouTube is letting music-video fans pick the winners of the first YouTube Music Awards, announcing a slate of nominees that includes Miley Cyrus, Katy Perry, Lady Gaga, Nicki Minaj, One Direction, Rihanna and Taylor Swift — plus several popular homegrown musical acts.
The kudocast will stream live from New York City on Sunday, Nov. 3. The Google-owned site is emulating the MTV Video Music Awards to lure users to its vast trove of music videos, which includes those provided through Vevo.
YouTube is aiming to jack up traffic through the voting process on social media: Users can vote at youtube.com/musicawards (or searching for “YTMA” on YouTube) by sharing the official YouTube Music Awards nomination videos across Facebook, Twitter or Google+. YouTube determined the nominations based on data over the last 12 months, to represent the artists and videos with the highest levels of engagement, including views, likes, shares, comments and subscriptions.