When DVR Dust Settles, Broadcasters Up vs. Last Year in Premiere Week


Originally posted on Variety:

It took a while, but full-week DVR playback for premiere week is in, and the broadcast networks have reason to smile.

The Big Four’s primetime programs as a group posted slight gains across the board vs. last year, according to Nielsen, with ABC, NBC and Fox all up two tenths and CBS flat. This is especially impressive since overall television usage levels were lower this year; basic cable as a group was either flat or gained by lesser amounts than the broadcasters in 18-49, 25-54 and total viewers.

Looking at adults 18-49 primetime program averages (excluding football overruns), the Big Four averaged a 12.8 rating during premiere week, up 5% from last year (12.2); this is a reversal from the Live+ same-day numbers released two weeks ago by Nielsen, which had the combined scores of ABC, CBS, NBC and Fox down 1% from last year (9.8 vs. 9.9).

The networks…

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