Jimmy Kimmel, Kanye West Parlay Twitter ‘Feud’ Into PR

Originally posted on Variety:

The fact Jimmy Kimmel and Kanye West’s Twitter “feud” actually inspired me to watch the eagerly awaited encounter on “Jimmy Kimmel Live” Wednesday night indicates what slaves we’ve become to these sort of manufactured flare-ups. And when it comes to media whoring, let’s just say despite his protestations to the contrary, West married into the very best.

Actually, both West and Kimmel should be taken at their word when they say — as each did during the telecast — that they didn’t consciously cultivate this mini-fracas as a PR stunt, in which West vented about a Kimmel skit via Twitter. “I’ve never done a publicity stunt in my life,” West said, amid a filibuster that included proclaiming himself a “creative genius” and “fearless.”

SEE ALSO: Kanye West Helps Lift Ratings for ABC’s ‘Jimmy Kimmel Live’

What both did do, however, was exploit the situation after the fact — Kimmel to…

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