“If you can’t explain it to a six year old, you don’t understand it yourself.”
Life is, for the most part, extremely simple. We as humans have an innate ability to make life difficult.
Steve Jobs, one of the greatest minds to have ever lived, would literally beat the word ‘simplicity’ into the mind of his co-workers and after Apple became a huge globally recognized company, Steve never once changed the small business way of life.
Steve thought simple was better. “What is the the point of complicating things?” He would ask.
“Why didn’t we think of that?” was a common response.
Every project Steve would must up would be more simple than the last, more user friendly – “insanely great.”
His ideas were so simple yet complex enough to challenge even the most intelligent mind.
The man had a gift to keep things the same.
Think of it. The company is worth over five hundred billion dollars and has had the same general logo for over thirty years
This type of success boasts one question, if it was so simple than why didn’t everyone do it?
A simple answer would be that his success never came easy. There was always a price to pay or a risk involved.
The type of stress brought on from owning a company as big as Apple Inc. must be unimaginable. However, as hard as it must have been for Steve, he would somehow find a way to make it look easy.