Your closest friend, a best friend or better yet, the person you look toward in times of trouble. We make this person out to be our number one ally.
An ally is someone you will turn to for advice and trust this person to always back the decisions you make. You and your ally share knowledge with one another, throw out ideas and set off on business ventures.
An ally should not be a person who puts you down. An ally should not be a person who stabs you in the back.
You will talk up your allies brand recognition, defend his or her honor and help the person out when times get tough. The two of you realize times will get stressful but the both of you are okay with the stress because you have one anthers back over the long term.
Does this sound like someone you know? Does your ally happen to be your closest friend?