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Why did Digg Fall Short?

A few years back Digg, the once popular social news platform, took the Internet by storm with its user friendly interface and competitive ranking system. Fast forward to 2012 and we see Digg sell out for just half of one million dollars.

Keep in mind Google once was in talks to buy Digg for upwards of one hundred and sixty million dollars. This makes Digg selling out for five hundred thousand dollars even more strange.

Over the years Digg has seen a dramatic drop in the number of unique visitors coming to the site each month. The top news section is usually dominated by the same twenty people day after day, week after week, month after month giving no hope for new websites who look to make an impact.

Since people have caught on to the fact the team at Digg was not working on improving the site, the platform became old news. Reddit jumped into the drivers seat and took advantage of what Digg could no longer deliver; a credible source to share the news.

It will be interesting to see what becomes of Digg under a new owner. Perhaps there is still a bit of scientific technology the team will be able to capitalize on.

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