Insta-gram

Facebook: You Bought Instagram, Now What?


Why did Facebook buy Instagram? The social network with over eight hundred and fifty million users can not possibly see an increase in revenue from their one billion dollar buy out of the hottest photo sharing app on the market, can they?

Think about this, in a sixty minutes interview with Mark Zuckerberg, the CEO of Facebook proclaimed this simple fact “People Love Photos.” With Instagram having over fifteen million members, Facebook’s one billion dollar investment may be a win for Mark and his company in the long run.

After all, Facebook is just another way to share images, captions and status updates with those people who’m are closest to you, right? Instagram is essentially trying to do the same thing on a smaller scale and from a mobile device.

For those of you who are worried about the effects this buy out may have on Instagram, fear not. Zuckerberg has promised to continue to focus on building the strong core values of Instagram according to a post from Mark’s blog:

“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”

Is this the end of the line for Instagram? What do you think is Facebook’s next move? Leave your comments below.

About these ads

3 thoughts on “Facebook: You Bought Instagram, Now What?”

  1. I agree with Charles. I think Facebook is trying to eliminate competition by buying them out so they can either funnel the revenues into their pot or run it in the ground. Either way, the goal is to block out any threats that might distract your average person from using Facebook.

  2. I think Facebook saw Instagram as a hole in their “walled garden,” letting photos, and their accompanying social sharing, leak out and away from their control. Photo sharing was one of the first “killer app” features of Facebook, so any non-FB photo sharing is a threat to their dominance.

Comments are closed.