Pinterest and Boosting Business

This article was written by Heather Wilson. She is a senior at Chico State majoring in Public Relations with a minor in Nutrition. After graduating in the fall 2012, she hopes to pursue her career in New York City or London as a publicist. While at Chico State Heather has been an active member of the Nutrition and Food Sciences Association and volunteers as the Head Coach for Butte County’s non-profit organization Girls on the Run. Last summer, she was an intern at McEntyre Public Relations in New York City and fell in love with every aspect of life as a public relations practitioner. When she is not writing, or focusing on schoolwork, Heather enjoys running and training for marathons. Feel free to connect with her on LinkedIn or Twitter.

Pinterest, the new up and coming social media tool, has been popular among millions of consumers since August 2011. With millions of users worldwide, businesses are now finding a way to use Pinterest to take advertising and marketing to a whole new level.

Pinners of all generations spend hours a day creating pin boards designed to their own personal interests. When a pinner clicks on a pin, they are proving to drive consumers straight to the website the image came from. This type of tool can be used as a secret advertising campaign for any business or entrepreneur.

If companies took the time to upload their own pins, more pinners could be directed to their websites creating more exposure.

Uploading many pins a day not only allows consumers to locate their pins easily, but allows companies to control the look of their image.

If a business is able to create their own Pinterest account, they can pick and choose pinners to suit their ideal clientele.

Time Magazine named Pinterest one of the top 50 websites of 2011.

19 thoughts on “Pinterest and Boosting Business”

  1. Pinterest confuses me. Their interface is a pain and I’m not really sure what the point is. I guess its like a public collection of bookmarks that you can comment on, pictures, or whatnot. I tried it out but havent been back. Interesting take on Pinterest and advertising, however.

  2. VERY PINTERESTING! If you pass me the pun. The only doubt I have about these kind of social repositories is the squirrel’s syndrome. We keep acumulating images and data. I am part of the ffffound community, and have an account on, Designspiration and TheFancy, I also contribute to Lostateminor and I post images and comments on many networks on trends and fashion – all this on top of a personal blog where I post my own experiments on visual communication. The data flow I manage today was unconceiveable only five years ago. I realize I can’t keep track of what I’m doing. I have a personal data bank of 2 terabytes, splitted among three computers between home, office and mobile gizmos. I bought this month three more multiple plugs platforms in order to give juice to all my technologic devices. Where all this accumulation will take us? The time spent browsing, searching, collecting and organizing stuff is twenty times the time we devote to contemplation and assimilation. DO WE THINK, REALLY? No time left for this trivial activity. We are squirrels, after all. And the world is full of NUTS.

    Carlo Muttoni

  3. HI – absolutely agree. And whilst it’s more straightforward for the B2C market to showcase their products to consumers, it requires a more creative approach from B2B markets offering client services. However, this doesn’t mean it can’t be done :o) This is our challenge!! But what we REALLY need is a Pinterest Business Page please #pinterest! I would like to keep my personal pin board personal and create another for the company.

  4. Definitely interesting and mind blowing how fast Pinterest has taken off. I believe this is one of the most powerful tools in social media marketing to date. Thank you for liking my post as well, hopefully we will stay in contact.

  5. Thanks for liking my post 2. The Sun I couldn’t agree with you more, it’s no secret to me…I luv everything about Pinterest and I’ll shout it from the mountains/rooftops/wherever!!! I like advertising- especially for the greater good…pinning all of my favorite goals, ideas, fav quotes, ect. ect.

    You and everyone else should check out Kellie’s new blog when you have a second:


  6. Thanks for the interesting post. I’ve been hearing more and more about Pinterest. Do you think it’s really here to stay or will it be a flash in the pan so to speak?

    1. With the recent copyright lawsuits the social network has been facing I think the website may be in some short term trouble. However, Pinterest is a great idea and a wonderful marketing tool. The sky is truly the limit.

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