There’s an old saying on the web that ‘Content is King.’ Though it may not be quite as cool as it once was to phrase it in those exact words, the fact remains that your online content is the most powerful tool you have at your disposal for attracting visitors, boosting your Search Engine Optimisation (SEO) efforts and, yes, converting pageviews into sales and passing visitors into long-term customers.
Thankfully, creating this kind of all-conquering content is no longer the challenge it once was. For one thing, we can now get our hands on much more affordable gadgets to help us create visual content such as photographs and video footage. For another, we have a whole wealth of tools at our disposal to help us create, edit and publish our content, and most of them for free or included within your hosting provider.
Indeed, though our hosting accounts are the solid foundation upon which our websites are created and launched, we don’t always take advantage of the full range of features they put at our disposal.
If you’re the same, you may be missing out on discovering a number of ways that your web hosting company can help you deliver better online content.
Simple content management
Whether you’re creating content on the go, or have a backlog of pre-made material to upload and push out to the world, you’ll need a quick, simple approach to adding your text, images, video or other content to your existing pages and incorporating them into your site.
Few tools are better suited to this purpose than a Content Management System (CMS), providing you with all the tools you’ll need to manage your entire website from anywhere you happen to have an Internet connection.
Though the WordPress platform remains possibly the most well-known CMS, other popular options such as Joomla and Drupal are just as effective when it comes to adding, amending or removing content from your site, and so much more.
Most of the top hosting plans out there come with easy one-click installation of all these platforms and more, meaning you can be up and running within minutes, and all without requiring any technical know-how.
If you’re in the business of selling goods online, a large proportion of your content will likely be photos and product descriptions of those goods. To add these to your site, and allow customers to order them from you with a few clicks of a mouse, you’ll need an eCommerce solution.
Much as with the Content Management Systems mentioned above, your hosting provider will often provide one-click installation of services such as the Magento eCommerce platform and other powerful tools to help you make money online.
Powerful photo galleries
From selling products and services online to publishing your creative portfolio, a truly effective way to showcase your wares in the best possible light is with high quality images presented in a photo gallery.
Again, you’ll find tools to help you do that within your hosting account’s control panel. GoDaddy for example, comes with free access to Gallery, a useful tool for publishing your images in attractive, dynamic photo galleries that blend in perfectly with the rest of your website.
We’ve already mentioned the fact that content plays a big role in the success of your Search Engine Optimisation work, but how do you know if you’re getting it right?
Within your hosting plan, you should find website analytics and similar tools that help you assess your website traffic, examine the kinds of things your visitors are looking for, and analyse which parts of your site are achieving the best results. When you have that kind of data at hand, you can reevaluate your content if needed and produce material more targeted to the needs of your visitors.